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Impact of Marketing Strategies on Organizational Growth: A Study of Selected Industries in Lagos State Nigeria
Ezekiel Morakinyo Akinseye,
Solomon Oludayo Onimole,
Oluwayomi Ayoade Ekundayo,
Adeyemi Busayo Adebusoye
Issue:
Volume 11, Issue 1, February 2022
Pages:
1-7
Received:
14 December 2021
Accepted:
31 December 2021
Published:
12 January 2022
Abstract: This study examined the challenges most organizations face concerning marketing strategies and investigated the nature and effects on organizational growth in some notable industries in Lagos State. The exploration strategy took on for this review was study and narrative investigation. The survey research included assortment of information from existing records and discoveries of the assessment regarding the matter using well structured questionnaire. Stratified sampling technique was utilized to choose the respondents for the study. The population for the study comprised selected company trainers, practitioners, marketing managers and sales supervisors from various organizations in Lagos State. A total of 420 trainers, managers and supervisors were randomly selected for the study. Out of this number, 359 responded to the questionnaire. The Cronbach Alpha was utilized in determining the internal consistency of the questionnaire. Information acquired were dissected utilizing mean, frequency count, percentages and analysis of variance. The study revealed that there was a relationship between Marketing Strategies and performance of organizations. The study also revealed that there exist significance of Marketing – mix Strategies on organizational growth particularly in a competitive environment. It is therefore recommended that organizations should use a set of effective Marketing mix Strategies such as product, price, place and promotion for increased sales volume and the realization of strategic objectives.
Abstract: This study examined the challenges most organizations face concerning marketing strategies and investigated the nature and effects on organizational growth in some notable industries in Lagos State. The exploration strategy took on for this review was study and narrative investigation. The survey research included assortment of information from exi...
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Board Structure and Firm Performance in Nigeria
Rogers Adebayo Akinsokeji,
Edward Oladipo Ogunleye,
Olawale Olamide Akindele
Issue:
Volume 11, Issue 1, February 2022
Pages:
8-13
Received:
18 April 2021
Accepted:
15 May 2021
Published:
28 January 2022
Abstract: Firm performance is determined in varying categorization of internal factors like managerial structure efficiency, corporate governance set up and ownership structure, which are made up of the firm broad structure, as this affects the ability of firms and control of external factors. In this study, the impact of board composition on firm performance in the manufacturing sector is examined. Primary data constructed from research instruments are based on questionnaires administered to 50 manufacturing firms in Nigeria and is aimed at identifying their corporate governance structure and to relate it to the overall performance of the firms. The qualitative response modeling techniques are also adopted for the empirical analysis. The results from the analysis shows that disclosure policy and measures aimed at guaranteeing board independence are very strong performance enhancing factors. On the other hand, conflict of interest among board members is found to exert significant negative impact on firms performance in the study. It is therefore recommended that corporate boards in manufacturing firms in Nigeria would be more effective with fewer but more committed members. Large-size boards may embellish conflict of interest among members and also decrease the sense of personal responsibility, with each board member taking refuge in the collective position.
Abstract: Firm performance is determined in varying categorization of internal factors like managerial structure efficiency, corporate governance set up and ownership structure, which are made up of the firm broad structure, as this affects the ability of firms and control of external factors. In this study, the impact of board composition on firm performanc...
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The Analysis of the Relationship Between Money Supply, Budget Deficit and Inflation Rate in Azerbaijan
Issue:
Volume 11, Issue 1, February 2022
Pages:
14-22
Received:
16 December 2021
Accepted:
12 January 2022
Published:
16 February 2022
Abstract: The most critical macroeconomic dynamics of economies include the supply of money, the budget deficit, and inflation. Moreover, inflation has a significant effect on the economy. Inflation is induced when monetary and fiscal policies are not used in a compatible and supportive manner. Because of this basis, it is interesting to examine the relationship between the money supply, the budget deficit, and inflation variables. Data was used from the Central Bank of Azerbaijan Republic annual report, World Bank, and Statista database. By applying the Granger method of causality this study aims to empirically define the relationships in the Azerbaijan economy between the supply of money, budget deficits, and inflation. The duration of 2009-2019 is being analyzed in the study and with quarterly results, the study is carried out. Budget deficits can cause inflation only if they are reflected in monetary aggregates, as inflation is a monetary phenomenon. When the central bank tries to accelerate monetary liquidity to cover or finance the budget deficit will promote inflation. The results suggest that there is one-way causality from the supply of money and the budget deficit to inflation. There is also a one-way causal link between the supply of money and the budget deficit.
Abstract: The most critical macroeconomic dynamics of economies include the supply of money, the budget deficit, and inflation. Moreover, inflation has a significant effect on the economy. Inflation is induced when monetary and fiscal policies are not used in a compatible and supportive manner. Because of this basis, it is interesting to examine the relation...
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Impact of Share Buyback on Earnings Per Share (EPS) - An Empirical Study on Malaysian Listed Companies
Issue:
Volume 11, Issue 1, February 2022
Pages:
23-31
Received:
11 January 2022
Accepted:
4 February 2022
Published:
16 February 2022
Abstract: The notion of intention of share buyback by companies has been an increasingly popular subject of study by researchers in Malaysia and the developed economies. In particular, the impact of share buybacks on boosting the Earnings per Share (EPS) of companies has gained much attention. It is recognized that the influence of board decisions in carrying out share buybacks by concentrated ownership companies has a direct impact on the increase of EPS. To establish the actual effects of increase in EPS due to share buybacks, this study adopted Margaret Horan’s model of segmentation of EPS to determine the actual increase of EPS from companies’ operations. This study focuses on companies buying back more than 5% of shares, as the basis of analysis. The findings do not support any evidence that share buybacks contribute to an increase of EPS of companies. Adopting Margaret’s model criteria of at least RM 0.01 increase in EPS as effective increase, only 40% of companies from a sample of 15 companies had recorded actual increase in EPS. The findings may not be conclusive due to its relatively small sample size but it does provide an indication that the increase in EPS may not be solely due to effects of share buybacks. Perhaps future studies are encouraged to adopt another method of segmentation of EPS with larger sample size in determining share buyback’s actual impact on companies’ EPS.
Abstract: The notion of intention of share buyback by companies has been an increasingly popular subject of study by researchers in Malaysia and the developed economies. In particular, the impact of share buybacks on boosting the Earnings per Share (EPS) of companies has gained much attention. It is recognized that the influence of board decisions in carryin...
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Effects of Exchange Rate Volatility on Economic Growth: Evidence from West Africa
Issue:
Volume 11, Issue 1, February 2022
Pages:
32-48
Received:
13 January 2022
Accepted:
3 February 2022
Published:
16 February 2022
Abstract: The implications of exchange rate movement for economic growth have become a growing focus of attention in the recent policy debate and the debate concentrate on the degree of volatility in the exchange rate. Exchange rate volatility is usually a risk that will result in higher costs for risk-averse investors, who may adopt a wait-and-see policy until the uncertainty subsides, thereby leading to reduced employment opportunities and slower growth. Thus, in judging the desirability of exchange rate volatility, this paper studies the effects of exchange rate volatility on economic growth for twelve West African countries: The Gambia, Ghana, Cote d'Ivoire, Mali, Niger, Nigeria, Senegal, Togo, Benin, Burkina Faso, Guinea Bissau, and Sierra Leone. Furthermore, the almost complete neglect of the financial sector development in the growth prospect of West African countries is still rather surprising since economic intuition and theory suggest that the growth of the financial sector by means of indebtedness and credit expansion does provide an average GDP growth rate. However, the financial markets and institutions in the West African countries are narrow and shallow. Thus, these countries do not have the tools to hedge exchange rate risks. Hence, fluctuating exchange rates often generate uncertainty, which leads to a decline in economic activity. Therefore, this study also analyzes the role of financial sector development on the impact of exchange rate volatility on economic growth of the West African economies. The random-effects and the two-step difference Generalized Method of Moment GMM estimation techniques are used in this analysis. The “Ad hoc method” is employed by using the lagged term of exchange rate movements for a robustness check in the random-effects model. The results support that the depreciation of the real effective exchange rate volatility has a contractionary effect on economic growth in West African countries and this contractionary effect decreases with countries’ financial sector development. Our results are also support the random effect “Ad hoc methodology” and the GMM procedure implying that they are robust to the cross-section correlation and reverse causality considerations. We also showed that depreciation of real exchange rate is again contractionary for the West African countries in the short run as well as in the long run using GMM procedures. The study recommends that the authorities in the West African countries should speed up the development of their financial sector to decrease the negative effects of exchange rate volatility thereby encouraging economic growth.
Abstract: The implications of exchange rate movement for economic growth have become a growing focus of attention in the recent policy debate and the debate concentrate on the degree of volatility in the exchange rate. Exchange rate volatility is usually a risk that will result in higher costs for risk-averse investors, who may adopt a wait-and-see policy un...
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Dynamics of Inflation and Remittances on Economic Growth in Liberia: A Granger Causality Approach
Issue:
Volume 11, Issue 1, February 2022
Pages:
49-53
Received:
3 February 2022
Accepted:
18 February 2022
Published:
25 February 2022
Abstract: Inflation and economic growth relationship remain an extensive theoretical and empirical debate in developing countries with regards to monetary policy. The study examines the nexus among economic growth, remittance and inflation in Liberia. The study employed the Granger Causality test to identify if changes in variable of interest temporally precede changes in another, was considered. The VECM specification and result shows a cointegrating equation which indicate a statistically significant long run relationship. The second lag of GDP is positively affecting economic growth significantly. Lag one of inflation showed a significant and positive relation with GDP, hence inflation positively affect economic growth. The result of the VEC Granger Causality/Block exogeneity Wald tests below show Inflation Granger causes GDP in Liberia which is consistent with our ECM result. The result also showed remittance Granger cause GDP in Liberia while inflation Granger causes remittance in the Liberian economy. In conclusion, the study shows that inflation and remit granger caused GDP at a significant level and inflation granger cause remit, hence there is unidirectional causality from inflation to GDP, and from inflation to remit in Liberia.
Abstract: Inflation and economic growth relationship remain an extensive theoretical and empirical debate in developing countries with regards to monetary policy. The study examines the nexus among economic growth, remittance and inflation in Liberia. The study employed the Granger Causality test to identify if changes in variable of interest temporally prec...
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