American Journal of Operations Management and Information Systems

Volume 6, Issue 4, December 2021

  • Dealing with Desirable Inputs in Data Envelopment Analysis: A Slacks-based Measure Approach

    Kaoru Tone

    Issue: Volume 6, Issue 4, December 2021
    Pages: 67-74
    Received: 6 October 2021
    Accepted: 21 October 2021
    Published: 30 October 2021
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    Abstract: In Data Envelopment Analysis (DEA) the situation of inputs vs. outputs is positioned as cause and effect. Effects include desirable (ordinary) outputs and undesirable outputs, e.g. pollutants. This situation is well studied and many applications have been published. In this paper, we introduce a new type of inputs, called Good (Desirable) Inputs. A... Show More
  • The Pricing of Meetings and Event Spaces in Hotel Revenue Management

    Siddharth Mahajan

    Issue: Volume 6, Issue 4, December 2021
    Pages: 86-91
    Received: 26 November 2021
    Accepted: 15 December 2021
    Published: 24 December 2021
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    Abstract: In this paper, we discuss the pricing of Meetings and Event Spaces in Hotel Revenue Management. We use a measure called Attendee Density, for a Meeting and Event Space, which is similar to the measure of Occupancy for a hotel room. Based on the method for forecasting Occupancy for a hotel room, we forecast Attendee Density for an Event Space. The A... Show More
  • Effect of Internal Branding on Employees’ Brand Supporting Behaviors: Empirical Evidence from the Higher Education Institutions of Ethiopia

    Hika Debela Biru

    Issue: Volume 6, Issue 4, December 2021
    Pages: 92-101
    Received: 19 November 2021
    Accepted: 14 December 2021
    Published: 24 December 2021
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    Abstract: Nowadays, companies are increasing their brand value by cooperating and committing to a consistent brand message in order for employees to understand the value embodied in the brand and brings the brand promise to their customers. The purpose of this study is to investigate the effect of internal branding activities on the brand support behavior of... Show More