Introducing new product to the market is the only way to create sustainable competitive advantage. However, the success of any product/service in market is ultimately depended on consumer acceptance. Innovativeness is one of the individual characteristics that might influence the acceptance of novel product/services. Innovativeness itself also from other side might be affected by several factors such individual’s religion affiliation and the level of commitment to his/her religion. This research study tested literature review of whether religiosity has significant influence on Muslim consumers’ buying attitude and purchase intention of Financial Products.
| Published in | International Journal of Finance and Banking Research (Volume 2, Issue 1) |
| DOI | 10.11648/j.ijfbr.20160201.14 |
| Page(s) | 18-23 |
| Creative Commons |
This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited. |
| Copyright |
Copyright © The Author(s), 2016. Published by Science Publishing Group |
Religiosity, Buying Behavior, Financial Products
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APA Style
Khayruzzaman. (2016). Impact of Religiosity on Buying Behavior of Financial Products: A Literature Review. International Journal of Finance and Banking Research, 2(1), 18-23. https://doi.org/10.11648/j.ijfbr.20160201.14
ACS Style
Khayruzzaman. Impact of Religiosity on Buying Behavior of Financial Products: A Literature Review. Int. J. Finance Bank. Res. 2016, 2(1), 18-23. doi: 10.11648/j.ijfbr.20160201.14
AMA Style
Khayruzzaman. Impact of Religiosity on Buying Behavior of Financial Products: A Literature Review. Int J Finance Bank Res. 2016;2(1):18-23. doi: 10.11648/j.ijfbr.20160201.14
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Download@article{10.11648/j.ijfbr.20160201.14,
author = {Khayruzzaman},
title = {Impact of Religiosity on Buying Behavior of Financial Products: A Literature Review},
journal = {International Journal of Finance and Banking Research},
volume = {2},
number = {1},
pages = {18-23},
doi = {10.11648/j.ijfbr.20160201.14},
url = {https://doi.org/10.11648/j.ijfbr.20160201.14},
eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijfbr.20160201.14},
abstract = {Introducing new product to the market is the only way to create sustainable competitive advantage. However, the success of any product/service in market is ultimately depended on consumer acceptance. Innovativeness is one of the individual characteristics that might influence the acceptance of novel product/services. Innovativeness itself also from other side might be affected by several factors such individual’s religion affiliation and the level of commitment to his/her religion. This research study tested literature review of whether religiosity has significant influence on Muslim consumers’ buying attitude and purchase intention of Financial Products.},
year = {2016}
}
TY - JOUR T1 - Impact of Religiosity on Buying Behavior of Financial Products: A Literature Review AU - Khayruzzaman Y1 - 2016/03/01 PY - 2016 N1 - https://doi.org/10.11648/j.ijfbr.20160201.14 DO - 10.11648/j.ijfbr.20160201.14 T2 - International Journal of Finance and Banking Research JF - International Journal of Finance and Banking Research JO - International Journal of Finance and Banking Research SP - 18 EP - 23 PB - Science Publishing Group SN - 2472-2278 UR - https://doi.org/10.11648/j.ijfbr.20160201.14 AB - Introducing new product to the market is the only way to create sustainable competitive advantage. However, the success of any product/service in market is ultimately depended on consumer acceptance. Innovativeness is one of the individual characteristics that might influence the acceptance of novel product/services. Innovativeness itself also from other side might be affected by several factors such individual’s religion affiliation and the level of commitment to his/her religion. This research study tested literature review of whether religiosity has significant influence on Muslim consumers’ buying attitude and purchase intention of Financial Products. VL - 2 IS - 1 ER -
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