The Determinants of Consumers’ Preference for Value Added Groundnut in Esan West Local Government Area of Edo State

Aina Oluwatunmise Sunday; Muhammed Tukur Bappah; Ibrahim Isiaka; Musa Inuwa Arab; Gadzama Ndacimari Salihu; Hassan Basirat

doi:doi:10.11648/j.ajomis.20180301.11

The Determinants of Consumers’ Preference for Value Added Groundnut in Esan West Local Government Area of Edo State

Aina Oluwatunmise Sunday, Muhammed Tukur Bappah, Ibrahim Isiaka, Musa Inuwa Arab, Gadzama Ndacimari Salihu, Hassan Basirat

Published in American Journal of Operations Management and Information Systems (Volume 3, Issue 1)

Received: 23 August 2017 Accepted: 23 September 2017 Published: 24 February 2018

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Abstract

As the world is drifting into globalization with attendant competition coupled with rise in income of consumers, providers of goods and services are becoming extremely conscious of what goods and services they produce or render tomeet and satisfy the ever sophisticated and differentiated consumer’s needs. The study examined the determinants of consumers’ preference for value added groundnut in Esan West Local Government Area of Edo State. The objectives were to determine the socio-economic characteristics of the respondents examine the determinants of consumers’ preference for value added groundnut and identify the different form of value addition in groundnut marketing. Multistage sampling technique was employed in data collection, a total of 76 respondents were selected. Descriptive statistics involving tables, frequency, percentage and mean were used for analysis of the data collected. The result indicates that that majority of the respondents were female (69.7%), between the age of 20–29 years old, had formal education (98.7%) with household size of less than5 members (48.7%). Fried and bottled groundnut (mean=3.28), fried and peeled groundnut (mean=2.92) and boiled groundnut (mean=2.83) were frequently consumed by the respondents. Important factors influence groundnut preferred were taste (mean=2.91), ability to store for long (mean=2.53), price (mean=2.30) and quality (mean=2.24). The major constraints associated with consumers’ preference for value added groundnut were found to be; inadequate capital, lack of storage facilities, and health issues. It was recommended that modern storage facilities be provided for groundnut marketers and groundnut should be fortified with vitamins to encourage increased patronage.

Published in	American Journal of Operations Management and Information Systems (Volume 3, Issue 1)
DOI	10.11648/j.ajomis.20180301.11
Page(s)	1-5
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2018. Published by Science Publishing Group

Keywords

Determinants, Consumers, Preference, Value, Groundnut

References

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[3]	Yvonne, C. (2007). “Changes in the Phytochemical Composition and Profile of Raw, Boiled and Roasted Peanuts”. Journal of Agricultural and Food Chemistry. 55:22.
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[5]	Bucheyeki, T.L; Shenkalwa, M.E; Mapunda, T; Matata, W.L. (2010). The groundnut clientoriented research in Tabora, Tanzania. In: African Journal of Agricultural Research Vol.5(5) ,pp.356-362.
[6]	Bucheyeki, T.L; Shenkalwa, M.E; Mapunda, T; Matata, W.L. (2008). On-farm evaluation of promising groundnut varieties for adaptation and adoption in Tanzania .Afrcan Journal of Agricultural Research Vol.3 (8), pp.531-536.
[7]	Nwenda, F.F. (1985). Groundnut Breeding and Improvement Programs in Tanzania. Regional Groundnut Workshop for Southern Africa, Lilongwe, Malawi, 1985, pp.81-87.
[8]	Kim, J.O. and Jin, B.H. (2001). Korean consumer’s patronage of discount stores: Domestics multinational discount stored shoppers profile. Journal of Consumer Marketing. 18(3):236-255.
[9]	Sulochana, B.N., Bhargavik., Yellamanda, T. and Bas M.S. (2000). Culinary Preparations with groundnut, Recipe book in English, Hindi, Tamil, Telugu and Gujatati.
[10]	Echekwu, C.A. and Emeka, I. (2005). Groundnut endowing, the groundnut/rediscovery programme in Nigeria. Opahmission Abuja pp.18.
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[14]	National Population Commission (NPC) (2006). Population Census Bulleting.

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APA Style

Aina Oluwatunmise Sunday, Muhammed Tukur Bappah, Ibrahim Isiaka, Musa Inuwa Arab, Gadzama Ndacimari Salihu, et al. (2018). The Determinants of Consumers’ Preference for Value Added Groundnut in Esan West Local Government Area of Edo State. American Journal of Operations Management and Information Systems, 3(1), 1-5. https://doi.org/10.11648/j.ajomis.20180301.11

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ACS Style

Aina Oluwatunmise Sunday; Muhammed Tukur Bappah; Ibrahim Isiaka; Musa Inuwa Arab; Gadzama Ndacimari Salihu, et al. The Determinants of Consumers’ Preference for Value Added Groundnut in Esan West Local Government Area of Edo State. Am. J. Oper. Manag. Inf. Syst. 2018, 3(1), 1-5. doi: 10.11648/j.ajomis.20180301.11

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AMA Style

Aina Oluwatunmise Sunday, Muhammed Tukur Bappah, Ibrahim Isiaka, Musa Inuwa Arab, Gadzama Ndacimari Salihu, et al. The Determinants of Consumers’ Preference for Value Added Groundnut in Esan West Local Government Area of Edo State. Am J Oper Manag Inf Syst. 2018;3(1):1-5. doi: 10.11648/j.ajomis.20180301.11

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@article{10.11648/j.ajomis.20180301.11,
  author = {Aina Oluwatunmise Sunday and Muhammed Tukur Bappah and Ibrahim Isiaka and Musa Inuwa Arab and Gadzama Ndacimari Salihu and Hassan Basirat},
  title = {The Determinants of Consumers’ Preference for Value Added Groundnut in Esan West Local Government Area of Edo State},
  journal = {American Journal of Operations Management and Information Systems},
  volume = {3},
  number = {1},
  pages = {1-5},
  doi = {10.11648/j.ajomis.20180301.11},
  url = {https://doi.org/10.11648/j.ajomis.20180301.11},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ajomis.20180301.11},
  abstract = {As the world is drifting into globalization with attendant competition coupled with rise in income of consumers, providers of goods and services are becoming  extremely conscious of what goods and services they produce or render tomeet and satisfy the ever sophisticated and differentiated consumer’s needs. The study examined the determinants of consumers’ preference for value added groundnut in Esan West Local Government Area of Edo State. The objectives were to determine the socio-economic characteristics of the respondents examine the determinants of consumers’ preference for value added groundnut and identify the different form of value addition in groundnut marketing. Multistage sampling technique was employed in data collection, a total of 76 respondents were selected. Descriptive statistics involving tables, frequency, percentage and mean were used for analysis of the data collected. The result indicates that that majority of the respondents were female (69.7%), between the age of 20–29 years old, had formal education (98.7%) with household size of less than5 members (48.7%). Fried and bottled groundnut (mean=3.28), fried and peeled groundnut (mean=2.92) and boiled groundnut (mean=2.83) were frequently consumed by the respondents. Important factors influence groundnut preferred were taste (mean=2.91), ability to store for long (mean=2.53), price (mean=2.30) and quality (mean=2.24). The major constraints associated with consumers’ preference for value added groundnut were found to be; inadequate capital, lack of storage facilities, and health issues. It was recommended that modern storage facilities be provided for groundnut marketers and groundnut should be fortified with vitamins to encourage increased patronage.},
 year = {2018}
}

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TY  - JOUR
T1  - The Determinants of Consumers’ Preference for Value Added Groundnut in Esan West Local Government Area of Edo State
AU  - Aina Oluwatunmise Sunday
AU  - Muhammed Tukur Bappah
AU  - Ibrahim Isiaka
AU  - Musa Inuwa Arab
AU  - Gadzama Ndacimari Salihu
AU  - Hassan Basirat
Y1  - 2018/02/24
PY  - 2018
N1  - https://doi.org/10.11648/j.ajomis.20180301.11
DO  - 10.11648/j.ajomis.20180301.11
T2  - American Journal of Operations Management and Information Systems
JF  - American Journal of Operations Management and Information Systems
JO  - American Journal of Operations Management and Information Systems
SP  - 1
EP  - 5
PB  - Science Publishing Group
SN  - 2578-8310
UR  - https://doi.org/10.11648/j.ajomis.20180301.11
AB  - As the world is drifting into globalization with attendant competition coupled with rise in income of consumers, providers of goods and services are becoming  extremely conscious of what goods and services they produce or render tomeet and satisfy the ever sophisticated and differentiated consumer’s needs. The study examined the determinants of consumers’ preference for value added groundnut in Esan West Local Government Area of Edo State. The objectives were to determine the socio-economic characteristics of the respondents examine the determinants of consumers’ preference for value added groundnut and identify the different form of value addition in groundnut marketing. Multistage sampling technique was employed in data collection, a total of 76 respondents were selected. Descriptive statistics involving tables, frequency, percentage and mean were used for analysis of the data collected. The result indicates that that majority of the respondents were female (69.7%), between the age of 20–29 years old, had formal education (98.7%) with household size of less than5 members (48.7%). Fried and bottled groundnut (mean=3.28), fried and peeled groundnut (mean=2.92) and boiled groundnut (mean=2.83) were frequently consumed by the respondents. Important factors influence groundnut preferred were taste (mean=2.91), ability to store for long (mean=2.53), price (mean=2.30) and quality (mean=2.24). The major constraints associated with consumers’ preference for value added groundnut were found to be; inadequate capital, lack of storage facilities, and health issues. It was recommended that modern storage facilities be provided for groundnut marketers and groundnut should be fortified with vitamins to encourage increased patronage.
VL  - 3
IS  - 1
ER  -

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Author Information

Aina Oluwatunmise Sunday

Department of Agricultural Extension and Management, Federal College of Horticulture, Dadin-Kowa, Gombe, Nigeria
Muhammed Tukur Bappah

Department of Agricultural Extension and Management, Federal College of Horticulture, Dadin-Kowa, Gombe, Nigeria
Ibrahim Isiaka

Department of Agricultural Extension and Management, Federal College of Horticulture, Dadin-Kowa, Gombe, Nigeria
Musa Inuwa Arab

Department of Agricultural Extension and Management, Federal College of Horticulture, Dadin-Kowa, Gombe, Nigeria
Gadzama Ndacimari Salihu

Department of Agricultural Extension and Management, Federal College of Horticulture, Dadin-Kowa, Gombe, Nigeria
Hassan Basirat

Department of Agricultural Extension and Management, Federal College of Horticulture, Dadin-Kowa, Gombe, Nigeria

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Plain Text BibTeX RIS

APA Style

Aina Oluwatunmise Sunday, Muhammed Tukur Bappah, Ibrahim Isiaka, Musa Inuwa Arab, Gadzama Ndacimari Salihu, et al. (2018). The Determinants of Consumers’ Preference for Value Added Groundnut in Esan West Local Government Area of Edo State. American Journal of Operations Management and Information Systems, 3(1), 1-5. https://doi.org/10.11648/j.ajomis.20180301.11

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ACS Style

Aina Oluwatunmise Sunday; Muhammed Tukur Bappah; Ibrahim Isiaka; Musa Inuwa Arab; Gadzama Ndacimari Salihu, et al. The Determinants of Consumers’ Preference for Value Added Groundnut in Esan West Local Government Area of Edo State. Am. J. Oper. Manag. Inf. Syst. 2018, 3(1), 1-5. doi: 10.11648/j.ajomis.20180301.11

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AMA Style

Aina Oluwatunmise Sunday, Muhammed Tukur Bappah, Ibrahim Isiaka, Musa Inuwa Arab, Gadzama Ndacimari Salihu, et al. The Determinants of Consumers’ Preference for Value Added Groundnut in Esan West Local Government Area of Edo State. Am J Oper Manag Inf Syst. 2018;3(1):1-5. doi: 10.11648/j.ajomis.20180301.11

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@article{10.11648/j.ajomis.20180301.11,
  author = {Aina Oluwatunmise Sunday and Muhammed Tukur Bappah and Ibrahim Isiaka and Musa Inuwa Arab and Gadzama Ndacimari Salihu and Hassan Basirat},
  title = {The Determinants of Consumers’ Preference for Value Added Groundnut in Esan West Local Government Area of Edo State},
  journal = {American Journal of Operations Management and Information Systems},
  volume = {3},
  number = {1},
  pages = {1-5},
  doi = {10.11648/j.ajomis.20180301.11},
  url = {https://doi.org/10.11648/j.ajomis.20180301.11},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ajomis.20180301.11},
  abstract = {As the world is drifting into globalization with attendant competition coupled with rise in income of consumers, providers of goods and services are becoming  extremely conscious of what goods and services they produce or render tomeet and satisfy the ever sophisticated and differentiated consumer’s needs. The study examined the determinants of consumers’ preference for value added groundnut in Esan West Local Government Area of Edo State. The objectives were to determine the socio-economic characteristics of the respondents examine the determinants of consumers’ preference for value added groundnut and identify the different form of value addition in groundnut marketing. Multistage sampling technique was employed in data collection, a total of 76 respondents were selected. Descriptive statistics involving tables, frequency, percentage and mean were used for analysis of the data collected. The result indicates that that majority of the respondents were female (69.7%), between the age of 20–29 years old, had formal education (98.7%) with household size of less than5 members (48.7%). Fried and bottled groundnut (mean=3.28), fried and peeled groundnut (mean=2.92) and boiled groundnut (mean=2.83) were frequently consumed by the respondents. Important factors influence groundnut preferred were taste (mean=2.91), ability to store for long (mean=2.53), price (mean=2.30) and quality (mean=2.24). The major constraints associated with consumers’ preference for value added groundnut were found to be; inadequate capital, lack of storage facilities, and health issues. It was recommended that modern storage facilities be provided for groundnut marketers and groundnut should be fortified with vitamins to encourage increased patronage.},
 year = {2018}
}

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TY  - JOUR
T1  - The Determinants of Consumers’ Preference for Value Added Groundnut in Esan West Local Government Area of Edo State
AU  - Aina Oluwatunmise Sunday
AU  - Muhammed Tukur Bappah
AU  - Ibrahim Isiaka
AU  - Musa Inuwa Arab
AU  - Gadzama Ndacimari Salihu
AU  - Hassan Basirat
Y1  - 2018/02/24
PY  - 2018
N1  - https://doi.org/10.11648/j.ajomis.20180301.11
DO  - 10.11648/j.ajomis.20180301.11
T2  - American Journal of Operations Management and Information Systems
JF  - American Journal of Operations Management and Information Systems
JO  - American Journal of Operations Management and Information Systems
SP  - 1
EP  - 5
PB  - Science Publishing Group
SN  - 2578-8310
UR  - https://doi.org/10.11648/j.ajomis.20180301.11
AB  - As the world is drifting into globalization with attendant competition coupled with rise in income of consumers, providers of goods and services are becoming  extremely conscious of what goods and services they produce or render tomeet and satisfy the ever sophisticated and differentiated consumer’s needs. The study examined the determinants of consumers’ preference for value added groundnut in Esan West Local Government Area of Edo State. The objectives were to determine the socio-economic characteristics of the respondents examine the determinants of consumers’ preference for value added groundnut and identify the different form of value addition in groundnut marketing. Multistage sampling technique was employed in data collection, a total of 76 respondents were selected. Descriptive statistics involving tables, frequency, percentage and mean were used for analysis of the data collected. The result indicates that that majority of the respondents were female (69.7%), between the age of 20–29 years old, had formal education (98.7%) with household size of less than5 members (48.7%). Fried and bottled groundnut (mean=3.28), fried and peeled groundnut (mean=2.92) and boiled groundnut (mean=2.83) were frequently consumed by the respondents. Important factors influence groundnut preferred were taste (mean=2.91), ability to store for long (mean=2.53), price (mean=2.30) and quality (mean=2.24). The major constraints associated with consumers’ preference for value added groundnut were found to be; inadequate capital, lack of storage facilities, and health issues. It was recommended that modern storage facilities be provided for groundnut marketers and groundnut should be fortified with vitamins to encourage increased patronage.
VL  - 3
IS  - 1
ER  -

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