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Research Article
Digitalization and Climate-Smart-Technologies Drive Sustainable Rural Women Entrepreneurship
Evelyn Dayanara Solorzano Guerra*
Issue:
Volume 11, Issue 3, September 2026
Pages:
68-73
Received:
28 March 2026
Accepted:
9 April 2026
Published:
22 July 2026
DOI:
10.11648/j.jbed.20261103.11
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Abstract: Globalization is reshaping rural economies through digital transformation and increasing environmental pressures, creating both opportunities and challenges for women-led entrepreneurship. In this context, technological innovation has emerged as a key mechanism for promoting sustainability, competitiveness, and inclusion. The objective of this study is to analyze two emerging global trends—namely inclusive digitalization and climate-smart technologies—and their implications for rural women entrepreneurship within a prospective horizon of 2026–2031. The research adopts a qualitative approach with an interpretative and prospective orientation, based on documentary analysis of academic literature and international institutional reports. The findings reveal that inclusive digitalization facilitates market access, enhances business visibility, and improves productivity by enabling rural women entrepreneurs to overcome structural and geographical barriers. At the same time, climate-smart technologies contribute to strengthening resilience and sustainability in rural production systems by optimizing resource use and improving adaptive capacity in the face of climate change. However, the results also indicate that persistent structural inequalities, particularly in terms of gender, access to technology, and digital capabilities, continue to limit the full potential of these innovations. The study concludes that technological innovation plays a multidimensional role in rural development, simultaneously influencing economic performance, environmental sustainability, and social equity. It also highlights the need for inclusive innovation ecosystems and targeted policies to ensure that technological transformation leads to equitable and sustainable outcomes for rural women entrepreneurs.
Abstract: Globalization is reshaping rural economies through digital transformation and increasing environmental pressures, creating both opportunities and challenges for women-led entrepreneurship. In this context, technological innovation has emerged as a key mechanism for promoting sustainability, competitiveness, and inclusion. The objective of this stud...
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Research Article
Real-Time Digital Feedback and Employee Productivity: Evidence from Bangladesh’s Telecommunications Industry
Tanjela Hossain*,
Mohammad Thoufiqul Islam
Issue:
Volume 11, Issue 3, September 2026
Pages:
74-88
Received:
14 June 2026
Accepted:
1 July 2026
Published:
22 July 2026
DOI:
10.11648/j.jbed.20261103.12
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Abstract: The widespread use of digital technologies is driving the evolution of performance management systems (PMS), with real-time feedback becoming a prominent component of modern HRM. Considering the above scenario, this paper examines the association between real-time digital feedback and employee productivity in the Bangladeshi telecommunication industry. To achieve this objective, the research design involved a quantitative phase in which 268 respondents were selected for a survey. For the analysis of the quantitative data, structural equation modeling (SEM) in SPSS and SmartPLS 4.0 was used. The findings indicate that real-time digital feedback is positively associated with both employee engagement and productivity. Employee engagement partially mediates the relationship between digital feedback and productivity. Furthermore, it was found that the perceived usefulness of feedback acts as a moderator, enhancing the relationship between real-time feedback and employee engagement. Similarly, organizational support for feedback culture moderated the relationship between real-time feedback and employee productivity. This study seeks to integrate the JD-R and TAM models to provide a theoretical framework for explaining the association between the use of digital feedback systems and employee behavior in an emerging economy. The contributions of this research are to add to the existing body of knowledge about digital PMS by highlighting the role of engagement and other contextual factors that may influence the relationship.
Abstract: The widespread use of digital technologies is driving the evolution of performance management systems (PMS), with real-time feedback becoming a prominent component of modern HRM. Considering the above scenario, this paper examines the association between real-time digital feedback and employee productivity in the Bangladeshi telecommunication indus...
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Research Article
The Influence of BookTok on Algerian Readers’ Purchasing Behavior: A Case Study of Shakespeare Bookstore
Yousra Mebarek*,
Lamia El Mokretar,
Abdelaziz Barkat
Issue:
Volume 11, Issue 3, September 2026
Pages:
89-96
Received:
22 April 2026
Accepted:
3 May 2026
Published:
24 July 2026
DOI:
10.11648/j.jbed.20261103.13
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Abstract: BookTok, a reading-focused sub-community on TikTok that surged during the COVID-19 pandemic, is revolutionizing the publishing industry and reshaping how consumers approach book purchases. Through user-generated content, including book reviews, recommendations, and literary discussions, the platform has transformed how readers discover and purchase books, attracting increasing academic attention worldwide. However, despite the growing body of international research, empirical evidence on BookTok's influence on consumer purchasing behavior in the Algerian context remains limited. This study aimed to investigate the influence of BookTok on Algerian readers' purchasing behavior across four key dimensions: purchase frequency, English-language book purchases, romance genre purchases, and backlist title purchases. To achieve this objective, a quantitative research approach was employed using an online survey distributed via Shakespeare Bookstore’s social media platforms to Algerian BookTok users. A total of 274 valid responses were collected and analyzed. Results revealed that exposure to BookTok significantly influenced all four dimensions of purchasing behavior examined in this study. The strongest influence was observed on readers’ purchase frequency and purchases of English-language books, while its effect on romance and backlist title purchases was comparatively less pronounced. Overall, these results provide empirical evidence that BookTok is becoming an influential component of the Algerian book market. The relatively low to moderate effects observed may reflect the platform's recent emergence in Algeria, suggesting that its influence on readers' purchasing behavior could continue to expand as its adoption grows. These findings offer valuable insights for publishers and booksellers seeking to engage readers, better understand their preferences, and promote book sales through digital platforms.
Abstract: BookTok, a reading-focused sub-community on TikTok that surged during the COVID-19 pandemic, is revolutionizing the publishing industry and reshaping how consumers approach book purchases. Through user-generated content, including book reviews, recommendations, and literary discussions, the platform has transformed how readers discover and purchase...
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Research Article
Perceptions and Practices of Sustainable Tourism Resources in Jirapa Municipal: A Case Study of Wulling Mushroom Rocks
Evelyn Eresung Dakura*,
Moses Kukpieng Mwinnuore,
Ellen Louise Olu Fagbemi
Issue:
Volume 11, Issue 3, September 2026
Pages:
97-117
Received:
1 October 2025
Accepted:
25 October 2025
Published:
24 July 2026
DOI:
10.11648/j.jbed.20261103.14
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Abstract: Tourism has increasingly been recognized as a powerful tool for promoting local development, cultural preservation, and environmental sustainability. However, the extent to which tourism contributes to sustainable development largely depends on the perceptions and practices of host communities. This study explores community perceptions and practices regarding sustainable tourism resources at the Wulling Mushroom Rocks in the Jirapa Municipal of Ghana’s Upper West Region. The objectives were to examine community awareness of sustainable tourism principles, assess perceptions of the socio-economic, cultural, and environmental impacts of tourism, and investigate the practices adopted by residents to protect and utilize the Wulling Mushroom Rocks as a tourism resource. A qualitative methods approach was employed, combining with in-depth interviews, and participant observation. A sample of 30 community members, including traditional leaders, local youth, women’s groups, and tourism stakeholders, was selected using purposive techniques. Thematic content analysis was applied to qualitative responses. The findings revealed that while the community generally holds positive perceptions about the socio-economic benefits of tourism including employment opportunities, improved livelihoods, and cultural pride there is limited awareness of long-term sustainability practices. Most respondents associated tourism sustainability with economic benefits rather than environmental conservation or cultural safeguarding. Traditional practices, such as community-led land protection rituals and cultural festivals, were found to contribute indirectly to resource sustainability. However, challenges such as inadequate infrastructure, weak institutional support, poor waste management, and low community participation in formal decision-making processes hinder effective sustainable tourism practices. The study concludes that sustainable tourism at the Wulling Mushroom Rocks requires a balance between local cultural traditions, environmental stewardship, and economic opportunities. It recommends capacity-building initiatives to improve community knowledge of sustainable practices, stronger collaboration between the Ghana Tourism Authority, District Assembly, and local stakeholders, as well as the establishment of community-based management frameworks to ensure inclusive participation and shared benefits. This research contributes to the growing literature on sustainable tourism in Ghana and highlights the critical role of local perceptions and practices in shaping the future of community-based tourism resources.
Abstract: Tourism has increasingly been recognized as a powerful tool for promoting local development, cultural preservation, and environmental sustainability. However, the extent to which tourism contributes to sustainable development largely depends on the perceptions and practices of host communities. This study explores community perceptions and practice...
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