Reviving a Collapsing Country’s Economy Through Cultural Heritage: A Case Study of Tourism in Lebanon
Issue:
Volume 6, Issue 1, June 2022
Pages:
1-7
Received:
18 March 2022
Accepted:
7 April 2022
Published:
20 April 2022
DOI:
10.11648/j.ijhtm.20220601.11
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Abstract: As cultural and heritage tourism have proven to be effective tools for economic growth for countries, this research aims to identify whether cultural and heritage tourism have been effective for the revival of tourism in Lebanon. The country witnessed a steep decline in tourism numbers in recent years due to economic instabilities. With the devastating outbreak of COVID-19 tourism in Lebanon came to a halt. This research explores the use of cultural and heritage tourism as a means of tourism revival for Lebanon, and as a solution to the bad economic downfall. This research illustrates how regardless of all turbulence the country has witnessed over the years, tourism in Lebanon is unique as it does not bow down to the pressures of various disruptions. There is, however, a major need for Lebanon to resolve its continuous political conflicts and find a “winning formula” among all political parties in order to grow its economy through cultural tourism while dealing or managing any political turmoil which may sporadically rear its ugly head. Lebanon is also in need to strengthen its cultural connection with other ‘brother’ countries such as Saudi Arabia, UAE, Kuwait, Qatar, Bahrain, and Oman and learn from the success stories of tourism and cultural heritage development happening there. The research demonstrates an essential necessity for Lebanon to improve and re-store heritage infrastructure in the country. The damage caused by the civil war, Beirut port blast, and poor economic downturn prevented restoration efforts to all heritage sites in Lebanon.
Abstract: As cultural and heritage tourism have proven to be effective tools for economic growth for countries, this research aims to identify whether cultural and heritage tourism have been effective for the revival of tourism in Lebanon. The country witnessed a steep decline in tourism numbers in recent years due to economic instabilities. With the devasta...
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An Investigation of the Influence of Social Media on the Consumer Behavior in the Tourism Industry – The Case of Zambia
Norbert Jay Marbin Tembo,
Mushtaq Malik
Issue:
Volume 6, Issue 1, June 2022
Pages:
8-18
Received:
24 February 2022
Accepted:
22 March 2022
Published:
25 April 2022
DOI:
10.11648/j.ijhtm.20220601.12
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Abstract: Tourism has become one of the most important economic and business activities in world economics and business. Many countries have come to realize the impact of tourism on the lives of their people and the country's economy. With the advent of technology over the past twenty years, tourism has seen a massive shift in terms of its definition, application, and consumption. The availability of information has seen a rise in tourism consumption through social nets via the social media platforms that have informed the way people make decisions about their travel arrangements. This paper examines the effects of social media on consumer behaviour in the tourism industry, emphasizing the Zambian Tourism industry. The researcher applied a qualitative research methodology and targeted a sample of 50 respondents who were mainly tourists both local and international with a survey via questionnaire as a means of gathering data. The researcher managed to achieve 100% of the response rate. The research revealed that social media affects the consumer behaviour of tourists in the tourism industry. Almost all respondents responded positively towards the use of social media as a means of information search, sharing, comparison and finally aiding decision making. The research further revealed that the availability of the internet has increased social networking among consumers hence making it easier to share information and experiences. In conclusion, Zambia, being a landlocked country relies on tourism and agriculture as sources of direct foreign investment (DFI) second to copper mining. Therefore, the use of social media has become a common and very important phenomenon among internet users. Zambia as a preferred destination cannot afford to lag in creating a good image about the country, its tourism products, and services online, as this helps shape consumer behaviour in the tourism industry. Many consumers gather, search and share information about different products, brands, and services. This has helped them to make informed decisions and choose that which meets their needs or desires. Social media has therefore become a very important tool for information gathering, sharing, and marketing of goods and services, especially in the tourism industry. Many tourists use social media to plan for their next destinations, as such tour operators, marketers, business tour planners and advisers, and government agencies must work hard in ensuring a positive image is created on different social media platforms.
Abstract: Tourism has become one of the most important economic and business activities in world economics and business. Many countries have come to realize the impact of tourism on the lives of their people and the country's economy. With the advent of technology over the past twenty years, tourism has seen a massive shift in terms of its definition, applic...
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The Impact of Calabar Marina Resort and Implication to Tourism and Hospitality Development
Issue:
Volume 6, Issue 1, June 2022
Pages:
19-23
Received:
14 December 2021
Accepted:
20 January 2022
Published:
14 June 2022
DOI:
10.11648/j.ijhtm.20220601.13
Downloads:
Views:
Abstract: Resort development has been a major economy drived of many nations. The paper x-rays the impact of the Calabar marina resort to hospitality and tourism development. Cross River in an attempt to diversify the economy of the state developed several resorts to mention, but a few include Obudu mountain resort, Tinapa resort as well as Marina resort located in Old Calabar. The resort is situated together with the slave history museum, which gives a clear picture and detailed history of how slave were traded in ancient time and take their route through the marina. The specific objectives to achieve is the positive and negative impact of marina resort (economic, social, and financial). The various services offered in Marina Resort and their implication to tourism development include merry-go, game nation, water-view lounge, ship-anchor, barbeque, photo studio, cinema as we as slave history museum etc. The findings revealed that marina resorts have a lot of implications to the nation and state economy. The study adopted the qualitative research method, where knowledgeable people were interviewed as key informants. Henceforth, the development of Marina Resort has been widely seen as an opportunity to provide the antidote for development, job creation and diversifying the economic growth of the state.
Abstract: Resort development has been a major economy drived of many nations. The paper x-rays the impact of the Calabar marina resort to hospitality and tourism development. Cross River in an attempt to diversify the economy of the state developed several resorts to mention, but a few include Obudu mountain resort, Tinapa resort as well as Marina resort loc...
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