Research on Tourism Satisfaction Improvement Under the Background of the Belt and Road Initiative: A Case Study of Zhanjiang

Weidong Lai; Zhaoxi Deng

doi:doi:10.11648/j.jbed.20190404.13

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Research on Tourism Satisfaction Improvement Under the Background of the Belt and Road Initiative: A Case Study of Zhanjiang

Weidong Lai, Zhaoxi Deng

Published in Journal of Business and Economic Development (Volume 4, Issue 4)

Received: 27 October 2019 Accepted: 21 November 2019 Published: 2 December 2019

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Abstract

Under the promotion and guidance of the national “Belt and Road Initiative”, tourism has become one of the important ways for communication between countries along the “Belt and Road”. It is a bridge connecting the economic development of cities in various countries. Zhanjiang is one of the first “One Belt, One Road” maritime cooperation fulcrum cities. It is the central city of North-Gulf City and has the reputation of “China Excellent Tourism City” and “Charming City with Chinese Characteristics”. Based on the five aspects of “eat, live, travel, sightseeing and purchase”, this paper collects the satisfaction data of Zhanjiang tourism by questionnaire survey, and uses IPA analysis method to analyze the tourism satisfaction of Zhanjiang. According to the analysis, the tourism satisfaction of Zhanjiang is relatively good, but there are still some places with low satisfaction, mainly in the areas of convenient transportation, catering service quality, scenic project and scenic facilities. Therefore, the author analyzes the importance and satisfaction of each quadrant, analyzes the causes of the differences according to the degree of distribution, and finally proposes targeted improvement measures for different factors and different importance-satisfaction to improve tourism satisfaction of Zhanjiang. So as to realize the healthy development of Zhanjiang tourism, and finally realize the effective improvement of Zhanjiang's economy.

Published in	Journal of Business and Economic Development (Volume 4, Issue 4)
DOI	10.11648/j.jbed.20190404.13
Page(s)	142-148
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2019. Published by Science Publishing Group

Keywords

Tourism Satisfaction, Questionnaire Survey, IPA

References

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APA Style

Weidong Lai, Zhaoxi Deng. (2019). Research on Tourism Satisfaction Improvement Under the Background of the Belt and Road Initiative: A Case Study of Zhanjiang. Journal of Business and Economic Development, 4(4), 142-148. https://doi.org/10.11648/j.jbed.20190404.13

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ACS Style

Weidong Lai; Zhaoxi Deng. Research on Tourism Satisfaction Improvement Under the Background of the Belt and Road Initiative: A Case Study of Zhanjiang. J. Bus. Econ. Dev. 2019, 4(4), 142-148. doi: 10.11648/j.jbed.20190404.13

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AMA Style

Weidong Lai, Zhaoxi Deng. Research on Tourism Satisfaction Improvement Under the Background of the Belt and Road Initiative: A Case Study of Zhanjiang. J Bus Econ Dev. 2019;4(4):142-148. doi: 10.11648/j.jbed.20190404.13

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@article{10.11648/j.jbed.20190404.13,
  author = {Weidong Lai and Zhaoxi Deng},
  title = {Research on Tourism Satisfaction Improvement Under the Background of the Belt and Road Initiative: A Case Study of Zhanjiang},
  journal = {Journal of Business and Economic Development},
  volume = {4},
  number = {4},
  pages = {142-148},
  doi = {10.11648/j.jbed.20190404.13},
  url = {https://doi.org/10.11648/j.jbed.20190404.13},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.jbed.20190404.13},
  abstract = {Under the promotion and guidance of the national “Belt and Road Initiative”, tourism has become one of the important ways for communication between countries along the “Belt and Road”. It is a bridge connecting the economic development of cities in various countries. Zhanjiang is one of the first “One Belt, One Road” maritime cooperation fulcrum cities. It is the central city of North-Gulf City and has the reputation of “China Excellent Tourism City” and “Charming City with Chinese Characteristics”. Based on the five aspects of “eat, live, travel, sightseeing and purchase”, this paper collects the satisfaction data of Zhanjiang tourism by questionnaire survey, and uses IPA analysis method to analyze the tourism satisfaction of Zhanjiang. According to the analysis, the tourism satisfaction of Zhanjiang is relatively good, but there are still some places with low satisfaction, mainly in the areas of convenient transportation, catering service quality, scenic project and scenic facilities. Therefore, the author analyzes the importance and satisfaction of each quadrant, analyzes the causes of the differences according to the degree of distribution, and finally proposes targeted improvement measures for different factors and different importance-satisfaction to improve tourism satisfaction of Zhanjiang. So as to realize the healthy development of Zhanjiang tourism, and finally realize the effective improvement of Zhanjiang's economy.},
 year = {2019}
}

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TY  - JOUR
T1  - Research on Tourism Satisfaction Improvement Under the Background of the Belt and Road Initiative: A Case Study of Zhanjiang
AU  - Weidong Lai
AU  - Zhaoxi Deng
Y1  - 2019/12/02
PY  - 2019
N1  - https://doi.org/10.11648/j.jbed.20190404.13
DO  - 10.11648/j.jbed.20190404.13
T2  - Journal of Business and Economic Development
JF  - Journal of Business and Economic Development
JO  - Journal of Business and Economic Development
SP  - 142
EP  - 148
PB  - Science Publishing Group
SN  - 2637-3874
UR  - https://doi.org/10.11648/j.jbed.20190404.13
AB  - Under the promotion and guidance of the national “Belt and Road Initiative”, tourism has become one of the important ways for communication between countries along the “Belt and Road”. It is a bridge connecting the economic development of cities in various countries. Zhanjiang is one of the first “One Belt, One Road” maritime cooperation fulcrum cities. It is the central city of North-Gulf City and has the reputation of “China Excellent Tourism City” and “Charming City with Chinese Characteristics”. Based on the five aspects of “eat, live, travel, sightseeing and purchase”, this paper collects the satisfaction data of Zhanjiang tourism by questionnaire survey, and uses IPA analysis method to analyze the tourism satisfaction of Zhanjiang. According to the analysis, the tourism satisfaction of Zhanjiang is relatively good, but there are still some places with low satisfaction, mainly in the areas of convenient transportation, catering service quality, scenic project and scenic facilities. Therefore, the author analyzes the importance and satisfaction of each quadrant, analyzes the causes of the differences according to the degree of distribution, and finally proposes targeted improvement measures for different factors and different importance-satisfaction to improve tourism satisfaction of Zhanjiang. So as to realize the healthy development of Zhanjiang tourism, and finally realize the effective improvement of Zhanjiang's economy.
VL  - 4
IS  - 4
ER  -

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Author Information

Weidong Lai

School of Business, Lingnan Normal University, Zhanjiang, China
Zhaoxi Deng

Finance Department, Zhanjiang Preschool Education College, Zhanjiang, China

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APA Style

Weidong Lai, Zhaoxi Deng. (2019). Research on Tourism Satisfaction Improvement Under the Background of the Belt and Road Initiative: A Case Study of Zhanjiang. Journal of Business and Economic Development, 4(4), 142-148. https://doi.org/10.11648/j.jbed.20190404.13

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ACS Style

Weidong Lai; Zhaoxi Deng. Research on Tourism Satisfaction Improvement Under the Background of the Belt and Road Initiative: A Case Study of Zhanjiang. J. Bus. Econ. Dev. 2019, 4(4), 142-148. doi: 10.11648/j.jbed.20190404.13

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AMA Style

Weidong Lai, Zhaoxi Deng. Research on Tourism Satisfaction Improvement Under the Background of the Belt and Road Initiative: A Case Study of Zhanjiang. J Bus Econ Dev. 2019;4(4):142-148. doi: 10.11648/j.jbed.20190404.13

Copy | Download

@article{10.11648/j.jbed.20190404.13,
  author = {Weidong Lai and Zhaoxi Deng},
  title = {Research on Tourism Satisfaction Improvement Under the Background of the Belt and Road Initiative: A Case Study of Zhanjiang},
  journal = {Journal of Business and Economic Development},
  volume = {4},
  number = {4},
  pages = {142-148},
  doi = {10.11648/j.jbed.20190404.13},
  url = {https://doi.org/10.11648/j.jbed.20190404.13},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.jbed.20190404.13},
  abstract = {Under the promotion and guidance of the national “Belt and Road Initiative”, tourism has become one of the important ways for communication between countries along the “Belt and Road”. It is a bridge connecting the economic development of cities in various countries. Zhanjiang is one of the first “One Belt, One Road” maritime cooperation fulcrum cities. It is the central city of North-Gulf City and has the reputation of “China Excellent Tourism City” and “Charming City with Chinese Characteristics”. Based on the five aspects of “eat, live, travel, sightseeing and purchase”, this paper collects the satisfaction data of Zhanjiang tourism by questionnaire survey, and uses IPA analysis method to analyze the tourism satisfaction of Zhanjiang. According to the analysis, the tourism satisfaction of Zhanjiang is relatively good, but there are still some places with low satisfaction, mainly in the areas of convenient transportation, catering service quality, scenic project and scenic facilities. Therefore, the author analyzes the importance and satisfaction of each quadrant, analyzes the causes of the differences according to the degree of distribution, and finally proposes targeted improvement measures for different factors and different importance-satisfaction to improve tourism satisfaction of Zhanjiang. So as to realize the healthy development of Zhanjiang tourism, and finally realize the effective improvement of Zhanjiang's economy.},
 year = {2019}
}

Copy | Download

TY  - JOUR
T1  - Research on Tourism Satisfaction Improvement Under the Background of the Belt and Road Initiative: A Case Study of Zhanjiang
AU  - Weidong Lai
AU  - Zhaoxi Deng
Y1  - 2019/12/02
PY  - 2019
N1  - https://doi.org/10.11648/j.jbed.20190404.13
DO  - 10.11648/j.jbed.20190404.13
T2  - Journal of Business and Economic Development
JF  - Journal of Business and Economic Development
JO  - Journal of Business and Economic Development
SP  - 142
EP  - 148
PB  - Science Publishing Group
SN  - 2637-3874
UR  - https://doi.org/10.11648/j.jbed.20190404.13
AB  - Under the promotion and guidance of the national “Belt and Road Initiative”, tourism has become one of the important ways for communication between countries along the “Belt and Road”. It is a bridge connecting the economic development of cities in various countries. Zhanjiang is one of the first “One Belt, One Road” maritime cooperation fulcrum cities. It is the central city of North-Gulf City and has the reputation of “China Excellent Tourism City” and “Charming City with Chinese Characteristics”. Based on the five aspects of “eat, live, travel, sightseeing and purchase”, this paper collects the satisfaction data of Zhanjiang tourism by questionnaire survey, and uses IPA analysis method to analyze the tourism satisfaction of Zhanjiang. According to the analysis, the tourism satisfaction of Zhanjiang is relatively good, but there are still some places with low satisfaction, mainly in the areas of convenient transportation, catering service quality, scenic project and scenic facilities. Therefore, the author analyzes the importance and satisfaction of each quadrant, analyzes the causes of the differences according to the degree of distribution, and finally proposes targeted improvement measures for different factors and different importance-satisfaction to improve tourism satisfaction of Zhanjiang. So as to realize the healthy development of Zhanjiang tourism, and finally realize the effective improvement of Zhanjiang's economy.
VL  - 4
IS  - 4
ER  -

Copy | Download