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The Social-Economic Impact of the Growth of Mobile Money Business in Kasama Town, Zambia

Received: 22 April 2022    Accepted: 7 May 2022    Published: 12 May 2022
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Abstract

The paper looks at the social-economic impact brought about by the flourishing mobile money business in Kasama town. Zambia, like many other African countries such as Kenya, Nigeria and Ghana has embraced the new financial paradigm to enhance trade, job creation and economic growth. Over a few years after its inception in Zambia, mobile money business has shown some great signs of growth and expansion. The study therefore evaluates how this growth has translated into improvement of the well beings of the participants. The study broadly attempted to assess the social-economic impact of mobile money business on mobile money booth operators and their customers in Kasama town. Narrowly, the study wanted to assess the contribution of mobile money business to employment creation in Kasama town, increase in the levels of withdraws and deposits with time as a sign of business growth and also identify other social-economic factors that have been improved by mobile money business. The study used primary data that was obtained from both mobile money booth operators and their customers through researcher administered questionnaire. The study excluded from participation all customers that were not currently residents of Kasama town. Multivariate regression analysis was used with the consideration of four dependent variables: service satisfaction, number of withdraws, number of deposits and great job opportunity which were regressed on the predictor variables: mobile network and clientele. In making inference, we considered the following parameter of refence from regression findings: correlation coefficient, standard error and coefficient of determination (R2). We further considered significant F from the ANOVA to see how statistically significant are our results were. We considered a P-value of 0.05 as a threshold for rejecting our set null hypotheses. The findings were basically that mobile network and clientele had positive impact on job creation, service satisfaction and the levels of deposits and withdraws. The study establishes that, mobile money business has created about 64% of employment to youths within the sector. On the other hand, the study infers that the mobile networks and growth in the clientele of certain mobile money booth don’t necessarily imply a one-way direction; increase in the number of deposits or withdraws. An operator may have an increase in either withdraws or deposits following an increase in clientele. These findings are vital and give a conjecture of easy prediction of what may be expected if the sector continues with innovative transitions.

Published in International Journal of Economics, Finance and Management Sciences (Volume 10, Issue 3)
DOI 10.11648/j.ijefm.20221003.12
Page(s) 92-101
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2024. Published by Science Publishing Group

Keywords

Mobile Network, Mobile Money, Booths Ownership, Employment, Withdraws, Deposits, Clientele

References
[1] Aaron O'Neill, A. (2021, July 21). Age Structure in Zambia 2020. Retrieved from Stastista: https://www.statista.com/statistics/457727/age-structure-in-zambia/
[2] Aker, J. C. (2010). Mobile Phones and Economic Development in Africa. Journal of Economic Perspectives.
[3] Aliero, H. M., Ibrahim, S. S., & Shuaibu, M. (2013). An empirical investigation into the relationship between financial sector development and unemployment in Nigeria. Asian Economic and Financial Review, 3 (10), 1361-1370.
[4] Aron, J. (2018). Mobile Money and the Economy: A Review of the Evidence. The World Bank Research Observer, 142.
[5] CSO. (2021, July 15). Population of Zambia 2020. Retrieved from Zambia Demographics: https://www.worldometers.info/demographics/zambia-demographics/
[6] Donovan, K. P. (2012). Mobile Money, More Freedom? The Impact of M-PESA’s Network Power on Development as Freedom. International Journal of Communication.
[7] Duncombe, R. (2014). Development Policy Review, 2014, 32 (5): 567-588, Understanding the Impact of Mobile Phones on Livelihoods in Developing Countries. Overseas Development Institute, 564.
[8] GSMA. (2016, February 23). 2015 State of the Industry Report on Mobile Money now available. Retrieved from https://www.gsma.com/mobilefordevelopment/programme/mobile-money/2015-state-of-the-industry-report-on-mobile-money-now-available/
[9] Hougaard, C. (2008). The landscape of remittances in Zambia. FINMARK TRUST, 15-16.
[10] Hughes, N. (2007). M-PESA: Mobile Money for the “Unbanked” Turning Cell phones into 24-Hour Tellers in Kenya. innovations / winter & spring, 63.
[11] Lee, J. (1991). Financial sector and economic development: a survey.
[12] MOF. (2021). Overview of Rural Finance in Zambia. Ministry of Finance.
[13] Smith, K. (2016, October 28). How to Understand and Influence Consumer Behavior. Retrieved from https://www.brandwatch.com/blog/how-understand-influence-consumer-behavior/
[14] Son (2022). Airtel Zambia Withdraw Charges. Retrieved from https://stanglobal.net/airtel-zambia-withdraw-charges/
[15] Tokareva, G. F., Shalina, O. I., & Barkova, E. E. (2018). The role of financial sector in providing sustainable development goals. In IOP conference series: earth and environmental science (Vol. 107, No. 1, p. 012138). IOP Publishing.
[16] Tripathi. (2012). An Empirical Study of Consumer Behaviour towards: The Preference and Usage of Mobile Phone Services in Bhopal. 65-70.
[17] World-Bank. (2021). Zambia Youth Unemployment Rate 1991-2021. macrotrends.
[18] Xinhua. (2021, March 23). Mobile money services providing employment for Zambian youths. Retrieved from http://www.xinhuanet.com/english/2021-03/23/c_139830426_2.htm
Cite This Article
  • APA Style

    William Stephen Nthaka. (2022). The Social-Economic Impact of the Growth of Mobile Money Business in Kasama Town, Zambia. International Journal of Economics, Finance and Management Sciences, 10(3), 92-101. https://doi.org/10.11648/j.ijefm.20221003.12

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    ACS Style

    William Stephen Nthaka. The Social-Economic Impact of the Growth of Mobile Money Business in Kasama Town, Zambia. Int. J. Econ. Finance Manag. Sci. 2022, 10(3), 92-101. doi: 10.11648/j.ijefm.20221003.12

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    AMA Style

    William Stephen Nthaka. The Social-Economic Impact of the Growth of Mobile Money Business in Kasama Town, Zambia. Int J Econ Finance Manag Sci. 2022;10(3):92-101. doi: 10.11648/j.ijefm.20221003.12

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  • @article{10.11648/j.ijefm.20221003.12,
      author = {William Stephen Nthaka},
      title = {The Social-Economic Impact of the Growth of Mobile Money Business in Kasama Town, Zambia},
      journal = {International Journal of Economics, Finance and Management Sciences},
      volume = {10},
      number = {3},
      pages = {92-101},
      doi = {10.11648/j.ijefm.20221003.12},
      url = {https://doi.org/10.11648/j.ijefm.20221003.12},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijefm.20221003.12},
      abstract = {The paper looks at the social-economic impact brought about by the flourishing mobile money business in Kasama town. Zambia, like many other African countries such as Kenya, Nigeria and Ghana has embraced the new financial paradigm to enhance trade, job creation and economic growth. Over a few years after its inception in Zambia, mobile money business has shown some great signs of growth and expansion. The study therefore evaluates how this growth has translated into improvement of the well beings of the participants. The study broadly attempted to assess the social-economic impact of mobile money business on mobile money booth operators and their customers in Kasama town. Narrowly, the study wanted to assess the contribution of mobile money business to employment creation in Kasama town, increase in the levels of withdraws and deposits with time as a sign of business growth and also identify other social-economic factors that have been improved by mobile money business. The study used primary data that was obtained from both mobile money booth operators and their customers through researcher administered questionnaire. The study excluded from participation all customers that were not currently residents of Kasama town. Multivariate regression analysis was used with the consideration of four dependent variables: service satisfaction, number of withdraws, number of deposits and great job opportunity which were regressed on the predictor variables: mobile network and clientele. In making inference, we considered the following parameter of refence from regression findings: correlation coefficient, standard error and coefficient of determination (R2). We further considered significant F from the ANOVA to see how statistically significant are our results were. We considered a P-value of 0.05 as a threshold for rejecting our set null hypotheses. The findings were basically that mobile network and clientele had positive impact on job creation, service satisfaction and the levels of deposits and withdraws. The study establishes that, mobile money business has created about 64% of employment to youths within the sector. On the other hand, the study infers that the mobile networks and growth in the clientele of certain mobile money booth don’t necessarily imply a one-way direction; increase in the number of deposits or withdraws. An operator may have an increase in either withdraws or deposits following an increase in clientele. These findings are vital and give a conjecture of easy prediction of what may be expected if the sector continues with innovative transitions.},
     year = {2022}
    }
    

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    VL  - 10
    IS  - 3
    ER  - 

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Author Information
  • School of Business, Copperbelt University, Kitwe, Zambia

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