Promoting Cultural Heritage Through Diverse Digital Marketing Channels

Souzan Ibrahim Hassanein Ibrahim

doi:doi:10.11648/j.history.20221001.16

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Promoting Cultural Heritage Through Diverse Digital Marketing Channels

Souzan Ibrahim Hassanein Ibrahim

Published in History Research (Volume 10, Issue 1)

Received: 22 February 2022 Accepted: 17 March 2022 Published: 19 May 2022

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Abstract

The digital marketing of heritage has many different areas of focus around the globe since its beginning in the 1960’s. Among the objectives of this paper is to analyze digital technologies platforms’ role in branding cultural heritage as a unique potential with low cost and ability for further spread. These technologies removed many barriers of marketing cultural heritage, which in turn give more opportunities and ideas towards better heritage branding through the various electronic media channels. The following pages of this article examine how historical assets can effectively use social and digital media in this concern and what are the best practices when using social media in promoting these assets along with some tips that sustain their improvement. The various social media platforms are used to communicate wider with the community who most of the time preferred using Facebook, Twitter, Instagram and Snapchat as four main social media platforms due to their effectiveness in engaging and attracting them, along with their ability in the marketing of numerous events, programs and exhibits. This research is determining what the marketing rules of cultural heritage are in the digital age which in turn should lead the marketers to up-to-date the online marketing strategies in order to fulfill audiences’ perspectives like the importance of selecting the targeted segments and creating appropriate virtual communities with common interests.

Published in	History Research (Volume 10, Issue 1)
DOI	10.11648/j.history.20221001.16
Page(s)	54-58
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2022. Published by Science Publishing Group

Keywords

Cultural Heritage, Heritage Sites, Digital Marketing, Social Media

References

[1]	Khan, F. and Siddiqui, K., 2013. The importance of digital marketing. An exploratory study to find the perception and effectiveness of digital marketing amongst the marketing professionals in Pakistan. Journal of Information Systems & Operations Management, p. 1.
[2]	Pepe, M. S. and Bournique, R., 2017. Using social media as historical marketing tool for heritage sites in eastern New York state. Journal of Applied Business Research (JABR), 33 (1), pp. 123-134.
[3]	Hammou, I., Aboudou, S. and Makloul, Y., 2020. Social Media and Intangible Cultural Heritage for Digital Marketing Communication: Case of Marrakech Crafts.
[4]	Erasmus Manual, IO3, 2019 –How to promote cultural heritage tourism, pdf. In Roots Erasmus Project.
[5]	Levy, J., 2010. Facebook marketing: Designing your next marketing campaign. Pearson Education.
[6]	Bulearca, M. and Bulearca, S., 2010. Twitter: a viable marketing tool for SMEs? Global Business & Management Research, 2 (4).
[7]	Virtanen, H., Björk, P. and Sjöström, E., 2017. Follow for follow: marketing of a start-up company on Instagram. Journal of Small Business and Enterprise Development.
[8]	Patel, R. R., Yazd, N. and Dellavalle, R. P., 2017. Dermatology on snapchat. Dermatology Online Journal, 23 (7).
[9]	Alghamdi, E. A. and Bogari, N., 2020. The Impact of Social Media Platforms “Instagram” and “Snapchat” on the Purchasing Decision-Structural Equation Modelling Approach: Social Media Platforms. International Journal of Online Marketing (IJOM), 10 (1), pp. 72-94.
[10]	Wind, J. and Mahajan, V., 2002. Digital marketing. Etas. file:///C:/Users/pc/Downloads/Digital_Marketing.pdf
[11]	Smith, K. T., 2011. Digital marketing strategies that Millennials find appealing, motivating, or just annoying. Journal of Strategic marketing, 19 (6), pp. 489-499.
[12]	Urde, M., Greyser, S. A. and Balmer, J. M., 2007. Corporate brands with a heritage. Journal of Brand Management, 15 (1), pp. 4-19.
[13]	Fernandes, T. and Remelhe, P., 2016. How to engage customers in co-creation: customers’ motivations for collaborative innovation. Journal of Strategic Marketing, 24 (3-4), pp. 311-326.
[14]	Nirawati, L. and Prayogo, R. R., 2019. The triangle of knowledge sharing, e-marketing capability, marketing performance. JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen, 16 (1), 22, 33.

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APA Style

Souzan Ibrahim Hassanein Ibrahim. (2022). Promoting Cultural Heritage Through Diverse Digital Marketing Channels. History Research, 10(1), 54-58. https://doi.org/10.11648/j.history.20221001.16

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ACS Style

Souzan Ibrahim Hassanein Ibrahim. Promoting Cultural Heritage Through Diverse Digital Marketing Channels. Hist. Res. 2022, 10(1), 54-58. doi: 10.11648/j.history.20221001.16

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AMA Style

Souzan Ibrahim Hassanein Ibrahim. Promoting Cultural Heritage Through Diverse Digital Marketing Channels. Hist Res. 2022;10(1):54-58. doi: 10.11648/j.history.20221001.16

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@article{10.11648/j.history.20221001.16,
  author = {Souzan Ibrahim Hassanein Ibrahim},
  title = {Promoting Cultural Heritage Through Diverse Digital Marketing Channels},
  journal = {History Research},
  volume = {10},
  number = {1},
  pages = {54-58},
  doi = {10.11648/j.history.20221001.16},
  url = {https://doi.org/10.11648/j.history.20221001.16},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.history.20221001.16},
  abstract = {The digital marketing of heritage has many different areas of focus around the globe since its beginning in the 1960’s. Among the objectives of this paper is to analyze digital technologies platforms’ role in branding cultural heritage as a unique potential with low cost and ability for further spread. These technologies removed many barriers of marketing cultural heritage, which in turn give more opportunities and ideas towards better heritage branding through the various electronic media channels. The following pages of this article examine how historical assets can effectively use social and digital media in this concern and what are the best practices when using social media in promoting these assets along with some tips that sustain their improvement. The various social media platforms are used to communicate wider with the community who most of the time preferred using Facebook, Twitter, Instagram and Snapchat as four main social media platforms due to their effectiveness in engaging and attracting them, along with their ability in the marketing of numerous events, programs and exhibits. This research is determining what the marketing rules of cultural heritage are in the digital age which in turn should lead the marketers to up-to-date the online marketing strategies in order to fulfill audiences’ perspectives like the importance of selecting the targeted segments and creating appropriate virtual communities with common interests.},
 year = {2022}
}

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TY  - JOUR
T1  - Promoting Cultural Heritage Through Diverse Digital Marketing Channels
AU  - Souzan Ibrahim Hassanein Ibrahim
Y1  - 2022/05/19
PY  - 2022
N1  - https://doi.org/10.11648/j.history.20221001.16
DO  - 10.11648/j.history.20221001.16
T2  - History Research
JF  - History Research
JO  - History Research
SP  - 54
EP  - 58
PB  - Science Publishing Group
SN  - 2376-6719
UR  - https://doi.org/10.11648/j.history.20221001.16
AB  - The digital marketing of heritage has many different areas of focus around the globe since its beginning in the 1960’s. Among the objectives of this paper is to analyze digital technologies platforms’ role in branding cultural heritage as a unique potential with low cost and ability for further spread. These technologies removed many barriers of marketing cultural heritage, which in turn give more opportunities and ideas towards better heritage branding through the various electronic media channels. The following pages of this article examine how historical assets can effectively use social and digital media in this concern and what are the best practices when using social media in promoting these assets along with some tips that sustain their improvement. The various social media platforms are used to communicate wider with the community who most of the time preferred using Facebook, Twitter, Instagram and Snapchat as four main social media platforms due to their effectiveness in engaging and attracting them, along with their ability in the marketing of numerous events, programs and exhibits. This research is determining what the marketing rules of cultural heritage are in the digital age which in turn should lead the marketers to up-to-date the online marketing strategies in order to fulfill audiences’ perspectives like the importance of selecting the targeted segments and creating appropriate virtual communities with common interests.
VL  - 10
IS  - 1
ER  -

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Author Information

Souzan Ibrahim Hassanein Ibrahim

Faculty of Tourism and Hotel Management, Helwan University, Cairo, Egypt

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Plain Text BibTeX RIS

APA Style

Souzan Ibrahim Hassanein Ibrahim. (2022). Promoting Cultural Heritage Through Diverse Digital Marketing Channels. History Research, 10(1), 54-58. https://doi.org/10.11648/j.history.20221001.16

Copy | Download

ACS Style

Souzan Ibrahim Hassanein Ibrahim. Promoting Cultural Heritage Through Diverse Digital Marketing Channels. Hist. Res. 2022, 10(1), 54-58. doi: 10.11648/j.history.20221001.16

Copy | Download

AMA Style

Souzan Ibrahim Hassanein Ibrahim. Promoting Cultural Heritage Through Diverse Digital Marketing Channels. Hist Res. 2022;10(1):54-58. doi: 10.11648/j.history.20221001.16

Copy | Download

@article{10.11648/j.history.20221001.16,
  author = {Souzan Ibrahim Hassanein Ibrahim},
  title = {Promoting Cultural Heritage Through Diverse Digital Marketing Channels},
  journal = {History Research},
  volume = {10},
  number = {1},
  pages = {54-58},
  doi = {10.11648/j.history.20221001.16},
  url = {https://doi.org/10.11648/j.history.20221001.16},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.history.20221001.16},
  abstract = {The digital marketing of heritage has many different areas of focus around the globe since its beginning in the 1960’s. Among the objectives of this paper is to analyze digital technologies platforms’ role in branding cultural heritage as a unique potential with low cost and ability for further spread. These technologies removed many barriers of marketing cultural heritage, which in turn give more opportunities and ideas towards better heritage branding through the various electronic media channels. The following pages of this article examine how historical assets can effectively use social and digital media in this concern and what are the best practices when using social media in promoting these assets along with some tips that sustain their improvement. The various social media platforms are used to communicate wider with the community who most of the time preferred using Facebook, Twitter, Instagram and Snapchat as four main social media platforms due to their effectiveness in engaging and attracting them, along with their ability in the marketing of numerous events, programs and exhibits. This research is determining what the marketing rules of cultural heritage are in the digital age which in turn should lead the marketers to up-to-date the online marketing strategies in order to fulfill audiences’ perspectives like the importance of selecting the targeted segments and creating appropriate virtual communities with common interests.},
 year = {2022}
}

Copy | Download

TY  - JOUR
T1  - Promoting Cultural Heritage Through Diverse Digital Marketing Channels
AU  - Souzan Ibrahim Hassanein Ibrahim
Y1  - 2022/05/19
PY  - 2022
N1  - https://doi.org/10.11648/j.history.20221001.16
DO  - 10.11648/j.history.20221001.16
T2  - History Research
JF  - History Research
JO  - History Research
SP  - 54
EP  - 58
PB  - Science Publishing Group
SN  - 2376-6719
UR  - https://doi.org/10.11648/j.history.20221001.16
AB  - The digital marketing of heritage has many different areas of focus around the globe since its beginning in the 1960’s. Among the objectives of this paper is to analyze digital technologies platforms’ role in branding cultural heritage as a unique potential with low cost and ability for further spread. These technologies removed many barriers of marketing cultural heritage, which in turn give more opportunities and ideas towards better heritage branding through the various electronic media channels. The following pages of this article examine how historical assets can effectively use social and digital media in this concern and what are the best practices when using social media in promoting these assets along with some tips that sustain their improvement. The various social media platforms are used to communicate wider with the community who most of the time preferred using Facebook, Twitter, Instagram and Snapchat as four main social media platforms due to their effectiveness in engaging and attracting them, along with their ability in the marketing of numerous events, programs and exhibits. This research is determining what the marketing rules of cultural heritage are in the digital age which in turn should lead the marketers to up-to-date the online marketing strategies in order to fulfill audiences’ perspectives like the importance of selecting the targeted segments and creating appropriate virtual communities with common interests.
VL  - 10
IS  - 1
ER  -

Copy | Download