The Inspiration of “<i>The Spirit Resonance Theory</i>” in Poster Design

Yu Tian

doi:doi:10.11648/j.ajad.20220702.13

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The Inspiration of “The Spirit Resonance Theory” in Poster Design

Yu Tian

Published in American Journal of Art and Design (Volume 7, Issue 2)

Received: 23 March 2022 Accepted: 11 April 2022 Published: 20 April 2022

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Abstract

This paper studies how to achieve the expression of poetic language in poster design, so as to solve the problem of ignoring people's inner feelings caused by the highly rational, cold and monotonous design language under the influence of the internationalist style. As early as the Tang and Song Dynasties, China's ancient Spirit Resonance Theory put forward the proposition that "spirit resonance makes poetry and painting valuable" and gives inspiration to poster design, which can be summarized as the wonderful idea of poster, the spirit expressed by graphic language, colors decided by the spirit, the real texture achieved by observation, and the layout penetrating feelings. Only by organically integrating and thoroughly understanding these factors can works with spirit resonance be realized.

Published in	American Journal of Art and Design (Volume 7, Issue 2)
DOI	10.11648/j.ajad.20220702.13
Page(s)	62-65
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2022. Published by Science Publishing Group

Keywords

Poster, Design, Spirit Resonance Theory, Poetic, Inspiration

References

[1]	Huang Jun, Hu Yirong, Classical Design, Hunan University Press, 2010, 1, p. 1.
[2]	Lin Jiayang, Poster Design, Higher Education Press, 2008. 1, p. 2.
[3]	Ikko Tanaka, Zhu Eyi. The Awakening of Design [M]. Guangxi: Guangxi Normal University Press, 2009, p. 28.
[4]	Hang Jian, Contemplations on Design: A Selection of Contemporary Works by Hang Jian, Jiangsu Phoenix Fine Arts Press, 2022. 1, p. 31.
[5]	Stefan Sagmeister, Chantal ProDom, Martin Woodlit, Another Book about Promotion & Sales Material, China Youth Publishing Group, 2013. 4. p. 167.
[6]	Zhou Jiyin, A Summary of Chinese Painting Theory [M]. Jiangsu: Jiangsu Fine Arts Press, 1985, p. 155.
[7]	Gu Kaizhi, On Painting, quoted from Wang Bomin, Ren Daobin. Integration of Painting Science (Six Dynasties-Yuan) [M]. Hebei: Hebei Fine Arts Publishing House, 2002. 6, p. 3.
[8]	Gu Kaizhi's "On Paintings from Wei and Jin Dynasties", quoted from Wang Bomin, Ren Daobin. Integration of Painting Science (Six Dynasties-Yuan) [M]. Hebei: Hebei Fine Arts Publishing House, 2002. 6, p. 9-10.
[9]	Wu Guanhua, Form, Spirit and Meaning-On the Evolution Process of Traditional Chinese Figure Painting, China Academy of Art Press, 2012. 8, p. 45.
[10]	Xie He from the Southern Qi Dynasty "Record of Ancient Paintings", quoted from Wang Bomin, Ren Daobin. Integration of Painting Science (Six Dynasties-Yuan) [M]. Hebei: Hebei Fine Arts Publishing House, 2002. 6, p. 17.
[11]	Zhang Yanyuan, "Famous Paintings of Past Dynasties -On the Six Principles of Chinese Paintings ", quoted from Wang Bomin, Ren Daobin. Integration of Painting Science (Six Dynasties-Yuan) [M]. Hebei: Hebei Fine Arts Publishing House, 2002. 6, p. 106.
[12]	Ge Lu, History of Chinese Painting Theory [M], Peking University Press, 2009, p. 91.
[13]	Jin Daiqiang, The Design Methods, Peking University Press, 2013. 8, p. 34.
[14]	Lin Jiayang, Poster Design, Higher Education Press, 2008. 1, p. 68.
[15]	Yuan Yumin, Graphic Design, Zhejiang People's Fine Arts Publishing House, 2006, p. 18.

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APA Style

Yu Tian. (2022). The Inspiration of “The Spirit Resonance Theory” in Poster Design. American Journal of Art and Design, 7(2), 62-65. https://doi.org/10.11648/j.ajad.20220702.13

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Yu Tian. The Inspiration of “The Spirit Resonance Theory” in Poster Design. Am. J. Art Des. 2022, 7(2), 62-65. doi: 10.11648/j.ajad.20220702.13

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AMA Style

Yu Tian. The Inspiration of “The Spirit Resonance Theory” in Poster Design. Am J Art Des. 2022;7(2):62-65. doi: 10.11648/j.ajad.20220702.13

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@article{10.11648/j.ajad.20220702.13,
  author = {Yu Tian},
  title = {The Inspiration of “The Spirit Resonance Theory” in Poster Design},
  journal = {American Journal of Art and Design},
  volume = {7},
  number = {2},
  pages = {62-65},
  doi = {10.11648/j.ajad.20220702.13},
  url = {https://doi.org/10.11648/j.ajad.20220702.13},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ajad.20220702.13},
  abstract = {This paper studies how to achieve the expression of poetic language in poster design, so as to solve the problem of ignoring people's inner feelings caused by the highly rational, cold and monotonous design language under the influence of the internationalist style. As early as the Tang and Song Dynasties, China's ancient Spirit Resonance Theory put forward the proposition that "spirit resonance makes poetry and painting valuable" and gives inspiration to poster design, which can be summarized as the wonderful idea of poster, the spirit expressed by graphic language, colors decided by the spirit, the real texture achieved by observation, and the layout penetrating feelings. Only by organically integrating and thoroughly understanding these factors can works with spirit resonance be realized.},
 year = {2022}
}

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TY  - JOUR
T1  - The Inspiration of “The Spirit Resonance Theory” in Poster Design
AU  - Yu Tian
Y1  - 2022/04/20
PY  - 2022
N1  - https://doi.org/10.11648/j.ajad.20220702.13
DO  - 10.11648/j.ajad.20220702.13
T2  - American Journal of Art and Design
JF  - American Journal of Art and Design
JO  - American Journal of Art and Design
SP  - 62
EP  - 65
PB  - Science Publishing Group
SN  - 2578-7802
UR  - https://doi.org/10.11648/j.ajad.20220702.13
AB  - This paper studies how to achieve the expression of poetic language in poster design, so as to solve the problem of ignoring people's inner feelings caused by the highly rational, cold and monotonous design language under the influence of the internationalist style. As early as the Tang and Song Dynasties, China's ancient Spirit Resonance Theory put forward the proposition that "spirit resonance makes poetry and painting valuable" and gives inspiration to poster design, which can be summarized as the wonderful idea of poster, the spirit expressed by graphic language, colors decided by the spirit, the real texture achieved by observation, and the layout penetrating feelings. Only by organically integrating and thoroughly understanding these factors can works with spirit resonance be realized.
VL  - 7
IS  - 2
ER  -

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Author Information

Yu Tian

College of Art, Zhejiang University of Finance and Economics, Hangzhou, China

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APA Style

Yu Tian. (2022). The Inspiration of “The Spirit Resonance Theory” in Poster Design. American Journal of Art and Design, 7(2), 62-65. https://doi.org/10.11648/j.ajad.20220702.13

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ACS Style

Yu Tian. The Inspiration of “The Spirit Resonance Theory” in Poster Design. Am. J. Art Des. 2022, 7(2), 62-65. doi: 10.11648/j.ajad.20220702.13

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AMA Style

Yu Tian. The Inspiration of “The Spirit Resonance Theory” in Poster Design. Am J Art Des. 2022;7(2):62-65. doi: 10.11648/j.ajad.20220702.13

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@article{10.11648/j.ajad.20220702.13,
  author = {Yu Tian},
  title = {The Inspiration of “The Spirit Resonance Theory” in Poster Design},
  journal = {American Journal of Art and Design},
  volume = {7},
  number = {2},
  pages = {62-65},
  doi = {10.11648/j.ajad.20220702.13},
  url = {https://doi.org/10.11648/j.ajad.20220702.13},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ajad.20220702.13},
  abstract = {This paper studies how to achieve the expression of poetic language in poster design, so as to solve the problem of ignoring people's inner feelings caused by the highly rational, cold and monotonous design language under the influence of the internationalist style. As early as the Tang and Song Dynasties, China's ancient Spirit Resonance Theory put forward the proposition that "spirit resonance makes poetry and painting valuable" and gives inspiration to poster design, which can be summarized as the wonderful idea of poster, the spirit expressed by graphic language, colors decided by the spirit, the real texture achieved by observation, and the layout penetrating feelings. Only by organically integrating and thoroughly understanding these factors can works with spirit resonance be realized.},
 year = {2022}
}

Copy | Download

TY  - JOUR
T1  - The Inspiration of “The Spirit Resonance Theory” in Poster Design
AU  - Yu Tian
Y1  - 2022/04/20
PY  - 2022
N1  - https://doi.org/10.11648/j.ajad.20220702.13
DO  - 10.11648/j.ajad.20220702.13
T2  - American Journal of Art and Design
JF  - American Journal of Art and Design
JO  - American Journal of Art and Design
SP  - 62
EP  - 65
PB  - Science Publishing Group
SN  - 2578-7802
UR  - https://doi.org/10.11648/j.ajad.20220702.13
AB  - This paper studies how to achieve the expression of poetic language in poster design, so as to solve the problem of ignoring people's inner feelings caused by the highly rational, cold and monotonous design language under the influence of the internationalist style. As early as the Tang and Song Dynasties, China's ancient Spirit Resonance Theory put forward the proposition that "spirit resonance makes poetry and painting valuable" and gives inspiration to poster design, which can be summarized as the wonderful idea of poster, the spirit expressed by graphic language, colors decided by the spirit, the real texture achieved by observation, and the layout penetrating feelings. Only by organically integrating and thoroughly understanding these factors can works with spirit resonance be realized.
VL  - 7
IS  - 2
ER  -

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