@article{10.11648/j.ajad.20220702.12,
  author = {Michael Obeng Nyarko and Thomas Obeng Asare and Ibrahim Abdul-Fatahi and Antoinette Gaveh and George Kwame Fobiri},
  title = {Fashion Illusion as a Design Technique in Addressing Potbelly Challenges Among Men},
  journal = {American Journal of Art and Design},
  volume = {7},
  number = {2},
  pages = {52-61},
  doi = {10.11648/j.ajad.20220702.12},
  url = {https://doi.org/10.11648/j.ajad.20220702.12},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ajad.20220702.12},
  abstract = {Possessing a potbelly has been identified as a major problem that affects the self-esteem and social appeal of affected men. Efforts to deal with the condition include exercise and diet which present a major challenge to most people on the grounds of health and fitness. The study sought to explore the principle of fashion illusion as an alternative means of dealing with potbelly in affected working-class men. The study aims at integrating fashion illusion in garment design and construction to flatter pot bellies in men as means of enhancing their social appeal and self-esteem. The study employed a qualitative research method using a case study design. Observations and interviews were used as instruments to collect relevant information about the respondents in the Asokwa, Subin and Oforikrom Metropolis all in Kumasi, the Ashanti Region of Ghana. The selected Sub-metros were characterized by significant commercial activities involving the targeted working-class men with pot bellies. The study found that potbelly resulted in negative self-esteem, reduced happiness, and poor appearance among affected men. The respondents embraced fashion illusion as a positive means of enhancing images and making people feel better about themselves. It was recommended that the fashion illusion technique should be popularized to enhance the shape of potbellied working-class men, making them feel self-esteem and productivity.},
 year = {2022}
}

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TY  - JOUR
T1  - Fashion Illusion as a Design Technique in Addressing Potbelly Challenges Among Men
AU  - Michael Obeng Nyarko
AU  - Thomas Obeng Asare
AU  - Ibrahim Abdul-Fatahi
AU  - Antoinette Gaveh
AU  - George Kwame Fobiri
Y1  - 2022/04/20
PY  - 2022
N1  - https://doi.org/10.11648/j.ajad.20220702.12
DO  - 10.11648/j.ajad.20220702.12
T2  - American Journal of Art and Design
JF  - American Journal of Art and Design
JO  - American Journal of Art and Design
SP  - 52
EP  - 61
PB  - Science Publishing Group
SN  - 2578-7802
UR  - https://doi.org/10.11648/j.ajad.20220702.12
AB  - Possessing a potbelly has been identified as a major problem that affects the self-esteem and social appeal of affected men. Efforts to deal with the condition include exercise and diet which present a major challenge to most people on the grounds of health and fitness. The study sought to explore the principle of fashion illusion as an alternative means of dealing with potbelly in affected working-class men. The study aims at integrating fashion illusion in garment design and construction to flatter pot bellies in men as means of enhancing their social appeal and self-esteem. The study employed a qualitative research method using a case study design. Observations and interviews were used as instruments to collect relevant information about the respondents in the Asokwa, Subin and Oforikrom Metropolis all in Kumasi, the Ashanti Region of Ghana. The selected Sub-metros were characterized by significant commercial activities involving the targeted working-class men with pot bellies. The study found that potbelly resulted in negative self-esteem, reduced happiness, and poor appearance among affected men. The respondents embraced fashion illusion as a positive means of enhancing images and making people feel better about themselves. It was recommended that the fashion illusion technique should be popularized to enhance the shape of potbellied working-class men, making them feel self-esteem and productivity.
VL  - 7
IS  - 2
ER  - 

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