The Effectiveness of Outdoor Advertising Influenced by Urban Environment Factors to Art, Economy and Society in Vietnam

Nguyen Thi Viet Ha

doi:doi:10.11648/j.urp.20190401.12

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The Effectiveness of Outdoor Advertising Influenced by Urban Environment Factors to Art, Economy and Society in Vietnam

Nguyen Thi Viet Ha

Received: 25 February 2019 Accepted: 9 April 2019 Published: 7 May 2019

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Abstract

The goal of research is urban environment factors have positive impacts on the aesthetics of outdoor advertising, contribute to these values: in terms of art (creating a new vision and conception of artistic creation); in the aspect of society (meeting the needs of enjoyment of the public at present time); and in economic terms (contributing to the development of the economy). In the era of International Integration of Vietnam, the outdoor advertising influenced by Urban Environment factors plays a very important role in a large number of changes in advertising. Especially in Ho Chi Minh City where there is a diversity of market trends and also a place which is greatly and quickly influenced by new trends in Art and Design. This is also considered as the place that can absorb quickly new trends of Arts and Culture. Besides, the city also plays as the leader in creating Advertising campaigns for Vietnamese market.

DOI	10.11648/j.urp.20190401.12
Published in	Urban and Regional Planning (Volume 4, Issue 1, March 2019)
Page(s)	9-15
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2024. Published by Science Publishing Group

Keywords

Urban Environment, Smart Community, Outdoor Advertising, Effectiveness of Advertising, Visual Communication, Poster, Artistic Creativity’s Concepts, Development of the Economy

References

[1]	Nguyen Thi Viet Ha (2018), “Urban Environment Factors in Advertising Poster in Ho Chi Minh City”, MATEC Web of Conferences Vol.193, 01020, e-ISSN: 2261-236X, 20 August 2018; https://doi.org/10.1051/matecconf/201819301020
[2]	Tran Quang Thai (2011), Postmodernism - Matter of Theory (Chủ Nghĩa Hậu Hiện Đại - Các Vấn Đề Nhận Thức Luận), Tổng Hợp Publishing, Ho Chi Minh City.
[3]	Claire Bishop (2011), Installation Art, Tate Publishing.
[4]	Bui Van Danh (2007), Matter of Taste and Advertising (Thị Hiếu và Quảng Cáo), Saigon Cultural Publishing.
[5]	Max Sutherland (2014), Advertising and public psychology (Quảng cáo và tâm lý công chúng), Now Publishing, Ho Chi Minh City.
[6]	Nguyen Thi Hau (2013), Aesthetic of Young People in Ho Chi Minh City (Thị hiếu thẩm mỹ của giới trẻ thành phố Hồ Chí Minh), Art Culture Publishing, Ho Chi Minh City.
[7]	Peter Osborne (2011), Conceptual Art, Phaidon Press Ltd.
[8]	Chu Quang Tru (2013), Vietnam Cultural from art (Văn hóa Việt Nam nhìn từ mỹ thuật), Art Publishing, Hanoi.
[9]	https://www.siemens.com/press/en/presspicture/?press=/en/presspicture/2014/corporate/im2014110148coen.htm&content[]=Corp (8:50 AM, 20 april 2019)
[10]	https://www.crookedbrains.net/2010/04/building-advertisements.html (8:42AM, 28 April 2019)
[11]	http://theinspirationroom.com/daily/2011/coca-cola-illuminates-125-years/ (8:35 AM, 28 April 2019)
[12]	https://news.zing.vn/video-bang-quang-cao-biet-noi-doc-dao-post562072.html (9:00 AM, 16 May 2017)
[13]	http://www.creativeguerrillamarketing.com/advertising/42-adverts-that-break-the-4th-wall/ (8:22 AM, 28 April 2019)
[14]	http://en.vietnamitasenmadrid.com/2012/01/vietnam-new-years-eve-pictures.html (8:15 AM, 28 April 2019)
[15]	http://webneel.com/advertising-ideas (7:40 AM, 28 April 2019)

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APA Style

Nguyen Thi Viet Ha. (2019). The Effectiveness of Outdoor Advertising Influenced by Urban Environment Factors to Art, Economy and Society in Vietnam. Urban and Regional Planning, 4(1), 9-15. https://doi.org/10.11648/j.urp.20190401.12

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ACS Style

Nguyen Thi Viet Ha. The Effectiveness of Outdoor Advertising Influenced by Urban Environment Factors to Art, Economy and Society in Vietnam. Urban Reg. Plan. 2019, 4(1), 9-15. doi: 10.11648/j.urp.20190401.12

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AMA Style

Nguyen Thi Viet Ha. The Effectiveness of Outdoor Advertising Influenced by Urban Environment Factors to Art, Economy and Society in Vietnam. Urban Reg Plan. 2019;4(1):9-15. doi: 10.11648/j.urp.20190401.12

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@article{10.11648/j.urp.20190401.12,
  author = {Nguyen Thi Viet Ha},
  title = {The Effectiveness of Outdoor Advertising Influenced by Urban Environment Factors to Art, Economy and Society in Vietnam},
  journal = {Urban and Regional Planning},
  volume = {4},
  number = {1},
  pages = {9-15},
  doi = {10.11648/j.urp.20190401.12},
  url = {https://doi.org/10.11648/j.urp.20190401.12},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.urp.20190401.12},
  abstract = {The goal of research is urban environment factors have positive impacts on the aesthetics of outdoor advertising, contribute to these values: in terms of art (creating a new vision and conception of artistic creation); in the aspect of society (meeting the needs of enjoyment of the public at present time); and in economic terms (contributing to the development of the economy). In the era of International Integration of Vietnam, the outdoor advertising influenced by Urban Environment factors plays a very important role in a large number of changes in advertising. Especially in Ho Chi Minh City where there is a diversity of market trends and also a place which is greatly and quickly influenced by new trends in Art and Design. This is also considered as the place that can absorb quickly new trends of Arts and Culture. Besides, the city also plays as the leader in creating Advertising campaigns for Vietnamese market.},
 year = {2019}
}

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TY  - JOUR
T1  - The Effectiveness of Outdoor Advertising Influenced by Urban Environment Factors to Art, Economy and Society in Vietnam
AU  - Nguyen Thi Viet Ha
Y1  - 2019/05/07
PY  - 2019
N1  - https://doi.org/10.11648/j.urp.20190401.12
DO  - 10.11648/j.urp.20190401.12
T2  - Urban and Regional Planning
JF  - Urban and Regional Planning
JO  - Urban and Regional Planning
SP  - 9
EP  - 15
PB  - Science Publishing Group
SN  - 2575-1697
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AB  - The goal of research is urban environment factors have positive impacts on the aesthetics of outdoor advertising, contribute to these values: in terms of art (creating a new vision and conception of artistic creation); in the aspect of society (meeting the needs of enjoyment of the public at present time); and in economic terms (contributing to the development of the economy). In the era of International Integration of Vietnam, the outdoor advertising influenced by Urban Environment factors plays a very important role in a large number of changes in advertising. Especially in Ho Chi Minh City where there is a diversity of market trends and also a place which is greatly and quickly influenced by new trends in Art and Design. This is also considered as the place that can absorb quickly new trends of Arts and Culture. Besides, the city also plays as the leader in creating Advertising campaigns for Vietnamese market.
VL  - 4
IS  - 1
ER  -

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Author Information

Nguyen Thi Viet Ha

Vietnam Art Design Faculty, University of Architecture Ho Chi Minh City, Ho Chi Minh City, Vietnam

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APA Style

Nguyen Thi Viet Ha. (2019). The Effectiveness of Outdoor Advertising Influenced by Urban Environment Factors to Art, Economy and Society in Vietnam. Urban and Regional Planning, 4(1), 9-15. https://doi.org/10.11648/j.urp.20190401.12

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ACS Style

Nguyen Thi Viet Ha. The Effectiveness of Outdoor Advertising Influenced by Urban Environment Factors to Art, Economy and Society in Vietnam. Urban Reg. Plan. 2019, 4(1), 9-15. doi: 10.11648/j.urp.20190401.12

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AMA Style

Nguyen Thi Viet Ha. The Effectiveness of Outdoor Advertising Influenced by Urban Environment Factors to Art, Economy and Society in Vietnam. Urban Reg Plan. 2019;4(1):9-15. doi: 10.11648/j.urp.20190401.12

Copy | Download

@article{10.11648/j.urp.20190401.12,
  author = {Nguyen Thi Viet Ha},
  title = {The Effectiveness of Outdoor Advertising Influenced by Urban Environment Factors to Art, Economy and Society in Vietnam},
  journal = {Urban and Regional Planning},
  volume = {4},
  number = {1},
  pages = {9-15},
  doi = {10.11648/j.urp.20190401.12},
  url = {https://doi.org/10.11648/j.urp.20190401.12},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.urp.20190401.12},
  abstract = {The goal of research is urban environment factors have positive impacts on the aesthetics of outdoor advertising, contribute to these values: in terms of art (creating a new vision and conception of artistic creation); in the aspect of society (meeting the needs of enjoyment of the public at present time); and in economic terms (contributing to the development of the economy). In the era of International Integration of Vietnam, the outdoor advertising influenced by Urban Environment factors plays a very important role in a large number of changes in advertising. Especially in Ho Chi Minh City where there is a diversity of market trends and also a place which is greatly and quickly influenced by new trends in Art and Design. This is also considered as the place that can absorb quickly new trends of Arts and Culture. Besides, the city also plays as the leader in creating Advertising campaigns for Vietnamese market.},
 year = {2019}
}

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TY  - JOUR
T1  - The Effectiveness of Outdoor Advertising Influenced by Urban Environment Factors to Art, Economy and Society in Vietnam
AU  - Nguyen Thi Viet Ha
Y1  - 2019/05/07
PY  - 2019
N1  - https://doi.org/10.11648/j.urp.20190401.12
DO  - 10.11648/j.urp.20190401.12
T2  - Urban and Regional Planning
JF  - Urban and Regional Planning
JO  - Urban and Regional Planning
SP  - 9
EP  - 15
PB  - Science Publishing Group
SN  - 2575-1697
UR  - https://doi.org/10.11648/j.urp.20190401.12
AB  - The goal of research is urban environment factors have positive impacts on the aesthetics of outdoor advertising, contribute to these values: in terms of art (creating a new vision and conception of artistic creation); in the aspect of society (meeting the needs of enjoyment of the public at present time); and in economic terms (contributing to the development of the economy). In the era of International Integration of Vietnam, the outdoor advertising influenced by Urban Environment factors plays a very important role in a large number of changes in advertising. Especially in Ho Chi Minh City where there is a diversity of market trends and also a place which is greatly and quickly influenced by new trends in Art and Design. This is also considered as the place that can absorb quickly new trends of Arts and Culture. Besides, the city also plays as the leader in creating Advertising campaigns for Vietnamese market.
VL  - 4
IS  - 1
ER  -

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