Research on Shoppers’ Psychology and Behavior in Public Space of the Commercial Building

Gong Wendi; Zheng Yan

doi:doi:10.11648/j.sd.20200806.15

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Research on Shoppers’ Psychology and Behavior in Public Space of the Commercial Building

Gong Wendi, Zheng Yan

Published in Science Discovery (Volume 8, Issue 6)

Received: 24 November 2020 Published: 12 January 2021

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Abstract

In the context of continuous innovation in global business formats, our country's commercial architectural design is always exploring and moving forward at the same time. In this paper, large commercial buildings in Guangzhou and Hong Kong will be selected as research Subjects. The psychological and behavioral patterns of shoppers in the public spaces of these commercial buildings will also be analyzed and studied, which mainly through reading literature and going to the site, and also including questionnaire method. In this process, the psychological needs of shoppers for public space in large commercial buildings will be investigated, along with the behavioral effects of different modes of public space in large commercial buildings on shoppers. To sum up, it is to study the interaction between the psychology and behavior of shoppers and the public space of commercial buildings. Through the conclusion, it is found that the environment and people are always in a complementary relationship, and human psychology and behavior should be the starting point and destination of environmental design. It is hoped that the environment design and human psychology and behavior are studied as a more direct relationship, so as to bring some inspiration to the design of public space in large commercial buildings.

Published in	Science Discovery (Volume 8, Issue 6)
DOI	10.11648/j.sd.20200806.15
Page(s)	146-151
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2021. Published by Science Publishing Group

Keywords

Commercial Architecture, Public Space, Shopper’s Psychology and Behavior

References

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[3]	武扬.购物者心理与行为在商业建筑设计中的体现[J].建筑学报，200701：72-76。
[4]	凯文林奇.《城市意向》[M].方益萍何晓军译，华夏出版社，2001年04月。
[5]	林康，行为心理的建筑空间设计研究[J].规划与设计，2018.11：68。
[6]	徐从淮，行为空间论[D].天津大学，2005.08：75。
[7]	张婧，大型商业建筑公共空间设计研究[D].同济大学，2007.03：62。
[8]	郭昊栩，基于环境行为与心理分析的购物中心空间模式设计研究[D].华南理工大学，2014.06。
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[10]	在香港,商业也许有一百种受欢迎的方式[J].泸港经济，2017.09：38-40。
[11]	陈姗姗，购物中心公共空间体验性设计研究[D].华南理工大学，2012.06：61。
[12]	王强，大型购物中心内部步行街公共空间设计探究[D].深圳大学，2013.05。
[13]	赵燕，既有商业建筑内部公共空间整合改造设计研[D].西安建筑科技大学，2019.06：86。
[14]	靳树春，商业建筑“内街空间”设计研究[D].西安建筑科技大学，2009.06。
[15]	曹杰勇，商业建筑中庭空间设计研究[D].西安建筑科技大学，2003.06：18。

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APA Style

Gong Wendi, Zheng Yan. (2021). Research on Shoppers’ Psychology and Behavior in Public Space of the Commercial Building. Science Discovery, 8(6), 146-151. https://doi.org/10.11648/j.sd.20200806.15

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ACS Style

Gong Wendi; Zheng Yan. Research on Shoppers’ Psychology and Behavior in Public Space of the Commercial Building. Sci. Discov. 2021, 8(6), 146-151. doi: 10.11648/j.sd.20200806.15

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AMA Style

Gong Wendi, Zheng Yan. Research on Shoppers’ Psychology and Behavior in Public Space of the Commercial Building. Sci Discov. 2021;8(6):146-151. doi: 10.11648/j.sd.20200806.15

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@article{10.11648/j.sd.20200806.15,
  author = {Gong Wendi and Zheng Yan},
  title = {Research on Shoppers’ Psychology and Behavior in Public Space of the Commercial Building},
  journal = {Science Discovery},
  volume = {8},
  number = {6},
  pages = {146-151},
  doi = {10.11648/j.sd.20200806.15},
  url = {https://doi.org/10.11648/j.sd.20200806.15},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.sd.20200806.15},
  abstract = {In the context of continuous innovation in global business formats, our country's commercial architectural design is always exploring and moving forward at the same time. In this paper, large commercial buildings in Guangzhou and Hong Kong will be selected as research Subjects. The psychological and behavioral patterns of shoppers in the public spaces of these commercial buildings will also be analyzed and studied, which mainly through reading literature and going to the site, and also including questionnaire method. In this process, the psychological needs of shoppers for public space in large commercial buildings will be investigated, along with the behavioral effects of different modes of public space in large commercial buildings on shoppers. To sum up, it is to study the interaction between the psychology and behavior of shoppers and the public space of commercial buildings. Through the conclusion, it is found that the environment and people are always in a complementary relationship, and human psychology and behavior should be the starting point and destination of environmental design. It is hoped that the environment design and human psychology and behavior are studied as a more direct relationship, so as to bring some inspiration to the design of public space in large commercial buildings.},
 year = {2021}
}

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TY  - JOUR
T1  - Research on Shoppers’ Psychology and Behavior in Public Space of the Commercial Building
AU  - Gong Wendi
AU  - Zheng Yan
Y1  - 2021/01/12
PY  - 2021
N1  - https://doi.org/10.11648/j.sd.20200806.15
DO  - 10.11648/j.sd.20200806.15
T2  - Science Discovery
JF  - Science Discovery
JO  - Science Discovery
SP  - 146
EP  - 151
PB  - Science Publishing Group
SN  - 2331-0650
UR  - https://doi.org/10.11648/j.sd.20200806.15
AB  - In the context of continuous innovation in global business formats, our country's commercial architectural design is always exploring and moving forward at the same time. In this paper, large commercial buildings in Guangzhou and Hong Kong will be selected as research Subjects. The psychological and behavioral patterns of shoppers in the public spaces of these commercial buildings will also be analyzed and studied, which mainly through reading literature and going to the site, and also including questionnaire method. In this process, the psychological needs of shoppers for public space in large commercial buildings will be investigated, along with the behavioral effects of different modes of public space in large commercial buildings on shoppers. To sum up, it is to study the interaction between the psychology and behavior of shoppers and the public space of commercial buildings. Through the conclusion, it is found that the environment and people are always in a complementary relationship, and human psychology and behavior should be the starting point and destination of environmental design. It is hoped that the environment design and human psychology and behavior are studied as a more direct relationship, so as to bring some inspiration to the design of public space in large commercial buildings.
VL  - 8
IS  - 6
ER  -

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Author Information

Gong Wendi

School of Architecture, South China University of Technology, Guangzhou, China
Zheng Yan

Environmental Art Design institute, Architecture Design & Research Institute of South China University of Technology, Guangzhou, China

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APA Style

Gong Wendi, Zheng Yan. (2021). Research on Shoppers’ Psychology and Behavior in Public Space of the Commercial Building. Science Discovery, 8(6), 146-151. https://doi.org/10.11648/j.sd.20200806.15

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ACS Style

Gong Wendi; Zheng Yan. Research on Shoppers’ Psychology and Behavior in Public Space of the Commercial Building. Sci. Discov. 2021, 8(6), 146-151. doi: 10.11648/j.sd.20200806.15

Copy | Download

AMA Style

Gong Wendi, Zheng Yan. Research on Shoppers’ Psychology and Behavior in Public Space of the Commercial Building. Sci Discov. 2021;8(6):146-151. doi: 10.11648/j.sd.20200806.15

Copy | Download

@article{10.11648/j.sd.20200806.15,
  author = {Gong Wendi and Zheng Yan},
  title = {Research on Shoppers’ Psychology and Behavior in Public Space of the Commercial Building},
  journal = {Science Discovery},
  volume = {8},
  number = {6},
  pages = {146-151},
  doi = {10.11648/j.sd.20200806.15},
  url = {https://doi.org/10.11648/j.sd.20200806.15},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.sd.20200806.15},
  abstract = {In the context of continuous innovation in global business formats, our country's commercial architectural design is always exploring and moving forward at the same time. In this paper, large commercial buildings in Guangzhou and Hong Kong will be selected as research Subjects. The psychological and behavioral patterns of shoppers in the public spaces of these commercial buildings will also be analyzed and studied, which mainly through reading literature and going to the site, and also including questionnaire method. In this process, the psychological needs of shoppers for public space in large commercial buildings will be investigated, along with the behavioral effects of different modes of public space in large commercial buildings on shoppers. To sum up, it is to study the interaction between the psychology and behavior of shoppers and the public space of commercial buildings. Through the conclusion, it is found that the environment and people are always in a complementary relationship, and human psychology and behavior should be the starting point and destination of environmental design. It is hoped that the environment design and human psychology and behavior are studied as a more direct relationship, so as to bring some inspiration to the design of public space in large commercial buildings.},
 year = {2021}
}

Copy | Download

TY  - JOUR
T1  - Research on Shoppers’ Psychology and Behavior in Public Space of the Commercial Building
AU  - Gong Wendi
AU  - Zheng Yan
Y1  - 2021/01/12
PY  - 2021
N1  - https://doi.org/10.11648/j.sd.20200806.15
DO  - 10.11648/j.sd.20200806.15
T2  - Science Discovery
JF  - Science Discovery
JO  - Science Discovery
SP  - 146
EP  - 151
PB  - Science Publishing Group
SN  - 2331-0650
UR  - https://doi.org/10.11648/j.sd.20200806.15
AB  - In the context of continuous innovation in global business formats, our country's commercial architectural design is always exploring and moving forward at the same time. In this paper, large commercial buildings in Guangzhou and Hong Kong will be selected as research Subjects. The psychological and behavioral patterns of shoppers in the public spaces of these commercial buildings will also be analyzed and studied, which mainly through reading literature and going to the site, and also including questionnaire method. In this process, the psychological needs of shoppers for public space in large commercial buildings will be investigated, along with the behavioral effects of different modes of public space in large commercial buildings on shoppers. To sum up, it is to study the interaction between the psychology and behavior of shoppers and the public space of commercial buildings. Through the conclusion, it is found that the environment and people are always in a complementary relationship, and human psychology and behavior should be the starting point and destination of environmental design. It is hoped that the environment design and human psychology and behavior are studied as a more direct relationship, so as to bring some inspiration to the design of public space in large commercial buildings.
VL  - 8
IS  - 6
ER  -

Copy | Download