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Qualitative Study of Employee Perception on Retention Strategies: A Case of Bule Hora University, Ethiopia

Received: 1 November 2023    Accepted: 17 November 2023    Published: 24 November 2023
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Abstract

Employees are the most important, valuable and productive asset of an organization and needed to be retained for the betterment of the organization. Employee retention is the systematic effort by the employers to generate and promote an environment that encourages existing employees to stay. This study is to assess perception of employee on organizational work force retention strategies at Bule Hora University, Ethiopia. The study adopts qualitative research with interpretative phenomenology approach. Bule Hora University staffs are population of study and purposive sampling techniques has been adopted to select sample from study population. The data for study was collected through semi-structured interview questions and focus group discussions. The data has been collected, grouped, coded, analyzed and interpreted through narrative study. Findings of the study reveal that mutual expectation of employer and employee is binding contract between employees and organization. Further, understanding employee expectation before developing retention strategy is helpful to develop acceptable strategies. Although Bule Hora University has good employee retention strategies, there is still employee dissatisfaction because of inclusiveness problem of major strategies and unfairness in employee handling system. The study contributes to the management of the University in redefining the staff retention strategy in the light of the findings. The findings for this research was from primary data. Therefore, the research is new in the case organization and area.

Published in Journal of Human Resource Management (Volume 11, Issue 4)
DOI 10.11648/j.jhrm.20231104.13
Page(s) 141-149
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2024. Published by Science Publishing Group

Keywords

Employee Retention, Employee Perception, Retention Strategies, Employee Satisfaction

References
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Cite This Article
  • APA Style

    Gede, D. U. (2023). Qualitative Study of Employee Perception on Retention Strategies: A Case of Bule Hora University, Ethiopia. Journal of Human Resource Management, 11(4), 141-149. https://doi.org/10.11648/j.jhrm.20231104.13

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    ACS Style

    Gede, D. U. Qualitative Study of Employee Perception on Retention Strategies: A Case of Bule Hora University, Ethiopia. J. Hum. Resour. Manag. 2023, 11(4), 141-149. doi: 10.11648/j.jhrm.20231104.13

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    AMA Style

    Gede DU. Qualitative Study of Employee Perception on Retention Strategies: A Case of Bule Hora University, Ethiopia. J Hum Resour Manag. 2023;11(4):141-149. doi: 10.11648/j.jhrm.20231104.13

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  • @article{10.11648/j.jhrm.20231104.13,
      author = {Dawit Udessa Gede},
      title = {Qualitative Study of Employee Perception on Retention Strategies: A Case of Bule Hora University, Ethiopia},
      journal = {Journal of Human Resource Management},
      volume = {11},
      number = {4},
      pages = {141-149},
      doi = {10.11648/j.jhrm.20231104.13},
      url = {https://doi.org/10.11648/j.jhrm.20231104.13},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.jhrm.20231104.13},
      abstract = {Employees are the most important, valuable and productive asset of an organization and needed to be retained for the betterment of the organization. Employee retention is the systematic effort by the employers to generate and promote an environment that encourages existing employees to stay. This study is to assess perception of employee on organizational work force retention strategies at Bule Hora University, Ethiopia. The study adopts qualitative research with interpretative phenomenology approach. Bule Hora University staffs are population of study and purposive sampling techniques has been adopted to select sample from study population. The data for study was collected through semi-structured interview questions and focus group discussions. The data has been collected, grouped, coded, analyzed and interpreted through narrative study. Findings of the study reveal that mutual expectation of employer and employee is binding contract between employees and organization. Further, understanding employee expectation before developing retention strategy is helpful to develop acceptable strategies. Although Bule Hora University has good employee retention strategies, there is still employee dissatisfaction because of inclusiveness problem of major strategies and unfairness in employee handling system. The study contributes to the management of the University in redefining the staff retention strategy in the light of the findings. The findings for this research was from primary data. Therefore, the research is new in the case organization and area.
    },
     year = {2023}
    }
    

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    AB  - Employees are the most important, valuable and productive asset of an organization and needed to be retained for the betterment of the organization. Employee retention is the systematic effort by the employers to generate and promote an environment that encourages existing employees to stay. This study is to assess perception of employee on organizational work force retention strategies at Bule Hora University, Ethiopia. The study adopts qualitative research with interpretative phenomenology approach. Bule Hora University staffs are population of study and purposive sampling techniques has been adopted to select sample from study population. The data for study was collected through semi-structured interview questions and focus group discussions. The data has been collected, grouped, coded, analyzed and interpreted through narrative study. Findings of the study reveal that mutual expectation of employer and employee is binding contract between employees and organization. Further, understanding employee expectation before developing retention strategy is helpful to develop acceptable strategies. Although Bule Hora University has good employee retention strategies, there is still employee dissatisfaction because of inclusiveness problem of major strategies and unfairness in employee handling system. The study contributes to the management of the University in redefining the staff retention strategy in the light of the findings. The findings for this research was from primary data. Therefore, the research is new in the case organization and area.
    
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Author Information
  • Department of Management College of Business and Economics, Bule Hora University, Bule Hora, Ethiopia

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