Hawking as a Mirror of Advertisement in African Society: Nigeria as a Case Study

Abodunrin Kemi

doi:doi:10.11648/j.ijp.20200801.13

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Hawking as a Mirror of Advertisement in African Society: Nigeria as a Case Study

Abodunrin Kemi

Published in International Journal of Philosophy (Volume 8, Issue 1)

Received: 5 December 2019 Accepted: 10 January 2020 Published: 28 February 2020

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Abstract

Making goods, services and ideas known to those who need them with the intent of repeat purchase is advertising. However, hawking formed the basis of this art in traditional Africa for which a technology is implied. As a basis to determine hawking’s relevance and subscription propensity in the face of mass mediated advertising, responses solicited through interviews from the six geo-political zones in Nigeria and critically discoursed provided quite some premises along Fairclough’s thought. The ideals of the study equally tied to the Communication Accommodation Theory by Howard Giles as a social psychology has to do with mindset. Accommodation transverses cultural boundaries and to this study regional dichotomies. The theory emanating from speech accommodation underlies the denominator which is speech in hawking.. With convergence and divergence as key ideas, but accentuating discourse management in relating to topicality preferences between the communicating parties; such that the momentary speaker while haggling underscore divergence. The theory harps on group identity as premised on initial orientation upon which a similarity is established in the Nigerian advertising landscape. Hawking predating towncrying, a development indicator and it was and still is advertisement form were essential findings. Enhancing the craft for national development as well as local government’s support of the industry for competiveness was emphasized to accentuate the underpinning frames thereby.

Published in	International Journal of Philosophy (Volume 8, Issue 1) This article belongs to the Special Issue Towards the Creation of Technological African: The Imperative of a “New Philosophy”
DOI	10.11648/j.ijp.20200801.13
Page(s)	15-21
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2020. Published by Science Publishing Group

Keywords

Advertising, Africa, Development, Hawking, Nigeria

References

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[4]	Ndolo, I. S. Mass media systems and society. Enugu: RhyceKerex Publishers, 2005.
[5]	McQuail, D. Mc Quail’s Mass Communication theory (6^th ed.). London: Sage Publications Ltd., 2010.
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[7]	Bardi, J. N. Advertising practice in Nigeria: Development, new trends, challenges and prospects, n.d. Accessed 23^rd August 2019 pp. 47-54 via https://www.ajol.info › index.php › ejotmas › article › view.
[8]	Olatunji, R. W. Trends in advertising and cultures in Nigeria, 2018. Communication Cultures in Africa, 1 (1), pp. 54-76.
[9]	Cage, J. The economics of the African Media. Prepared for the Oxford Handbook of Africa and Economics. Department of Economics, Harvard University, LittauerCenter, 02138 Cambridge, 2014. Accessed 3^rd July 2018 via https://spire.sciencespo.fr/hdl:/2441/5ut30aqjfo8h69p4jd9j3iu2em/resources/economics-african-media-cage-2014-1.pdf
[10]	Griffin, E., Ledbetter, A., & Sparks, G. A first look at communication theory (Ninth ed.). New York: McGraw-Hill Education, 2015.
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[12]	Ogidi, O. & Utulu, A. U. Is the new media superior to the traditional media for advertising, 2016. Asian Journal of Economic Modelling, 4 (1), 57-69.
[13]	Popoola, T. New media versus traditional media in Nigeria. n.d. Accessed on 10^th June 2018 via http://docplayer.net/39470821-New-media-versus-traditional-media-in-nigeria.html
[14]	Ndiribe, M. O. Critical discourse analysis. In B. M. Mbah (Ed.) Theories of contextual linguistics. (pp. 137-148). Anambra: Amaka Dreams Ltd. 2017.
[15]	Abodunrin, K. & Chinweobo-Onuoha, B. N. Framing of the Nigerian 2015 general elections postponement by selected national newspapers. (Paper presented at the 17^th Annual ACCE Conference Unical, 20-23 October 2015).

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Abodunrin Kemi. (2020). Hawking as a Mirror of Advertisement in African Society: Nigeria as a Case Study. International Journal of Philosophy, 8(1), 15-21. https://doi.org/10.11648/j.ijp.20200801.13

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Abodunrin Kemi. Hawking as a Mirror of Advertisement in African Society: Nigeria as a Case Study. Int. J. Philos. 2020, 8(1), 15-21. doi: 10.11648/j.ijp.20200801.13

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Abodunrin Kemi. Hawking as a Mirror of Advertisement in African Society: Nigeria as a Case Study. Int J Philos. 2020;8(1):15-21. doi: 10.11648/j.ijp.20200801.13

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@article{10.11648/j.ijp.20200801.13,
  author = {Abodunrin Kemi},
  title = {Hawking as a Mirror of Advertisement in African Society: Nigeria as a Case Study},
  journal = {International Journal of Philosophy},
  volume = {8},
  number = {1},
  pages = {15-21},
  doi = {10.11648/j.ijp.20200801.13},
  url = {https://doi.org/10.11648/j.ijp.20200801.13},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijp.20200801.13},
  abstract = {Making goods, services and ideas known to those who need them with the intent of repeat purchase is advertising. However, hawking formed the basis of this art in traditional Africa for which a technology is implied. As a basis to determine hawking’s relevance and subscription propensity in the face of mass mediated advertising, responses solicited through interviews from the six geo-political zones in Nigeria and critically discoursed provided quite some premises along Fairclough’s thought. The ideals of the study equally tied to the Communication Accommodation Theory by Howard Giles as a social psychology has to do with mindset. Accommodation transverses cultural boundaries and to this study regional dichotomies. The theory emanating from speech accommodation underlies the denominator which is speech in hawking.. With convergence and divergence as key ideas, but accentuating discourse management in relating to topicality preferences between the communicating parties; such that the momentary speaker while haggling underscore divergence. The theory harps on group identity as premised on initial orientation upon which a similarity is established in the Nigerian advertising landscape. Hawking predating towncrying, a development indicator and it was and still is advertisement form were essential findings. Enhancing the craft for national development as well as local government’s support of the industry for competiveness was emphasized to accentuate the underpinning frames thereby.},
 year = {2020}
}

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TY  - JOUR
T1  - Hawking as a Mirror of Advertisement in African Society: Nigeria as a Case Study
AU  - Abodunrin Kemi
Y1  - 2020/02/28
PY  - 2020
N1  - https://doi.org/10.11648/j.ijp.20200801.13
DO  - 10.11648/j.ijp.20200801.13
T2  - International Journal of Philosophy
JF  - International Journal of Philosophy
JO  - International Journal of Philosophy
SP  - 15
EP  - 21
PB  - Science Publishing Group
SN  - 2330-7455
UR  - https://doi.org/10.11648/j.ijp.20200801.13
AB  - Making goods, services and ideas known to those who need them with the intent of repeat purchase is advertising. However, hawking formed the basis of this art in traditional Africa for which a technology is implied. As a basis to determine hawking’s relevance and subscription propensity in the face of mass mediated advertising, responses solicited through interviews from the six geo-political zones in Nigeria and critically discoursed provided quite some premises along Fairclough’s thought. The ideals of the study equally tied to the Communication Accommodation Theory by Howard Giles as a social psychology has to do with mindset. Accommodation transverses cultural boundaries and to this study regional dichotomies. The theory emanating from speech accommodation underlies the denominator which is speech in hawking.. With convergence and divergence as key ideas, but accentuating discourse management in relating to topicality preferences between the communicating parties; such that the momentary speaker while haggling underscore divergence. The theory harps on group identity as premised on initial orientation upon which a similarity is established in the Nigerian advertising landscape. Hawking predating towncrying, a development indicator and it was and still is advertisement form were essential findings. Enhancing the craft for national development as well as local government’s support of the industry for competiveness was emphasized to accentuate the underpinning frames thereby.
VL  - 8
IS  - 1
ER  -

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Author Information

Abodunrin Kemi

Department of Mass Communication, Faculty of Arts, University of Nigeria, Nsukka, Nigeria

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APA Style

Abodunrin Kemi. (2020). Hawking as a Mirror of Advertisement in African Society: Nigeria as a Case Study. International Journal of Philosophy, 8(1), 15-21. https://doi.org/10.11648/j.ijp.20200801.13

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ACS Style

Abodunrin Kemi. Hawking as a Mirror of Advertisement in African Society: Nigeria as a Case Study. Int. J. Philos. 2020, 8(1), 15-21. doi: 10.11648/j.ijp.20200801.13

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AMA Style

Abodunrin Kemi. Hawking as a Mirror of Advertisement in African Society: Nigeria as a Case Study. Int J Philos. 2020;8(1):15-21. doi: 10.11648/j.ijp.20200801.13

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@article{10.11648/j.ijp.20200801.13,
  author = {Abodunrin Kemi},
  title = {Hawking as a Mirror of Advertisement in African Society: Nigeria as a Case Study},
  journal = {International Journal of Philosophy},
  volume = {8},
  number = {1},
  pages = {15-21},
  doi = {10.11648/j.ijp.20200801.13},
  url = {https://doi.org/10.11648/j.ijp.20200801.13},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijp.20200801.13},
  abstract = {Making goods, services and ideas known to those who need them with the intent of repeat purchase is advertising. However, hawking formed the basis of this art in traditional Africa for which a technology is implied. As a basis to determine hawking’s relevance and subscription propensity in the face of mass mediated advertising, responses solicited through interviews from the six geo-political zones in Nigeria and critically discoursed provided quite some premises along Fairclough’s thought. The ideals of the study equally tied to the Communication Accommodation Theory by Howard Giles as a social psychology has to do with mindset. Accommodation transverses cultural boundaries and to this study regional dichotomies. The theory emanating from speech accommodation underlies the denominator which is speech in hawking.. With convergence and divergence as key ideas, but accentuating discourse management in relating to topicality preferences between the communicating parties; such that the momentary speaker while haggling underscore divergence. The theory harps on group identity as premised on initial orientation upon which a similarity is established in the Nigerian advertising landscape. Hawking predating towncrying, a development indicator and it was and still is advertisement form were essential findings. Enhancing the craft for national development as well as local government’s support of the industry for competiveness was emphasized to accentuate the underpinning frames thereby.},
 year = {2020}
}

Copy | Download

TY  - JOUR
T1  - Hawking as a Mirror of Advertisement in African Society: Nigeria as a Case Study
AU  - Abodunrin Kemi
Y1  - 2020/02/28
PY  - 2020
N1  - https://doi.org/10.11648/j.ijp.20200801.13
DO  - 10.11648/j.ijp.20200801.13
T2  - International Journal of Philosophy
JF  - International Journal of Philosophy
JO  - International Journal of Philosophy
SP  - 15
EP  - 21
PB  - Science Publishing Group
SN  - 2330-7455
UR  - https://doi.org/10.11648/j.ijp.20200801.13
AB  - Making goods, services and ideas known to those who need them with the intent of repeat purchase is advertising. However, hawking formed the basis of this art in traditional Africa for which a technology is implied. As a basis to determine hawking’s relevance and subscription propensity in the face of mass mediated advertising, responses solicited through interviews from the six geo-political zones in Nigeria and critically discoursed provided quite some premises along Fairclough’s thought. The ideals of the study equally tied to the Communication Accommodation Theory by Howard Giles as a social psychology has to do with mindset. Accommodation transverses cultural boundaries and to this study regional dichotomies. The theory emanating from speech accommodation underlies the denominator which is speech in hawking.. With convergence and divergence as key ideas, but accentuating discourse management in relating to topicality preferences between the communicating parties; such that the momentary speaker while haggling underscore divergence. The theory harps on group identity as premised on initial orientation upon which a similarity is established in the Nigerian advertising landscape. Hawking predating towncrying, a development indicator and it was and still is advertisement form were essential findings. Enhancing the craft for national development as well as local government’s support of the industry for competiveness was emphasized to accentuate the underpinning frames thereby.
VL  - 8
IS  - 1
ER  -

Copy | Download