Analysis of Quality an Tourist Satisfaction in the Sierra of Durango

Iván González Lazalde; Juana Hernández Chavarría; María Quetzalcihuatl Galván Ismael

doi:doi:10.11648/j.ijhtm.20230702.14

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Analysis of Quality an Tourist Satisfaction in the Sierra of Durango

Iván González Lazalde, Juana Hernández Chavarría, María Quetzalcihuatl Galván Ismael

Published in International Journal of Hospitality & Tourism Management (Volume 7, Issue 2)

Received: 16 May 2023 Accepted: 24 August 2023 Published: 8 September 2023

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Abstract

This assignment analyzes the characteristics of the tourists and the perception of the satisfaction at the offered service in the ecoturistic centers all around the municipality of Pueblo Nuevo, Dgo. The expectations are the beliefs about the characteristics, standards, or references of the service by which a judgment of the quality and performance of the service is made, 87 questionnaires were applied in 9 centers at the holiday period denominated as “Holly Week” (Semana Santa). The instrument got validated with a coefficient of reliability Cronbach’s Alpha of 0.8229, the results were submitted to hypothesis Kruskal, Wallis and Mann Whitney´s tests. The evaluation in the tourist perception is high, it presents an average level of schoolarity of 14.5 years and an age around 40 years old, their main trip purpose is being with the family, the centers face the challenge of increase the days of stay and the use of additional services, having the risk of expand the gap between the perceptions and expectations, by comparing the quality/price perception among the groups of schoolarity, three of five groups valuate it as regular, respecting the use of the services of recreation hired are decreasing in proportion to the increase of number of nights.

Published in	International Journal of Hospitality & Tourism Management (Volume 7, Issue 2)
DOI	10.11648/j.ijhtm.20230702.14
Page(s)	78-89
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2023. Published by Science Publishing Group

Keywords

Tourism, Rural Tourism, Rural Development

References

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APA Style

Iván González Lazalde, Juana Hernández Chavarría, María Quetzalcihuatl Galván Ismael. (2023). Analysis of Quality an Tourist Satisfaction in the Sierra of Durango. International Journal of Hospitality & Tourism Management, 7(2), 78-89. https://doi.org/10.11648/j.ijhtm.20230702.14

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ACS Style

Iván González Lazalde; Juana Hernández Chavarría; María Quetzalcihuatl Galván Ismael. Analysis of Quality an Tourist Satisfaction in the Sierra of Durango. Int. J. Hosp. Tour. Manag. 2023, 7(2), 78-89. doi: 10.11648/j.ijhtm.20230702.14

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AMA Style

Iván González Lazalde, Juana Hernández Chavarría, María Quetzalcihuatl Galván Ismael. Analysis of Quality an Tourist Satisfaction in the Sierra of Durango. Int J Hosp Tour Manag. 2023;7(2):78-89. doi: 10.11648/j.ijhtm.20230702.14

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@article{10.11648/j.ijhtm.20230702.14,
  author = {Iván González Lazalde and Juana Hernández Chavarría and María Quetzalcihuatl Galván Ismael},
  title = {Analysis of Quality an Tourist Satisfaction in the Sierra of Durango},
  journal = {International Journal of Hospitality & Tourism Management},
  volume = {7},
  number = {2},
  pages = {78-89},
  doi = {10.11648/j.ijhtm.20230702.14},
  url = {https://doi.org/10.11648/j.ijhtm.20230702.14},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijhtm.20230702.14},
  abstract = {This assignment analyzes the characteristics of the tourists and the perception of the satisfaction at the offered service in the ecoturistic centers all around the municipality of Pueblo Nuevo, Dgo. The expectations are the beliefs about the characteristics, standards, or references of the service by which a judgment of the quality and performance of the service is made, 87 questionnaires were applied in 9 centers at the holiday period denominated as “Holly Week” (Semana Santa). The instrument got validated with a coefficient of reliability Cronbach’s Alpha of 0.8229, the results were submitted to hypothesis Kruskal, Wallis and Mann Whitney´s tests. The evaluation in the tourist perception is high, it presents an average level of schoolarity of 14.5 years and an age around 40 years old, their main trip purpose is being with the family, the centers face the challenge of increase the days of stay and the use of additional services, having the risk of expand the gap between the perceptions and expectations, by comparing the quality/price perception among the groups of schoolarity, three of five groups valuate it as regular, respecting the use of the services of recreation hired are decreasing in proportion to the increase of number of nights.},
 year = {2023}
}

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TY  - JOUR
T1  - Analysis of Quality an Tourist Satisfaction in the Sierra of Durango
AU  - Iván González Lazalde
AU  - Juana Hernández Chavarría
AU  - María Quetzalcihuatl Galván Ismael
Y1  - 2023/09/08
PY  - 2023
N1  - https://doi.org/10.11648/j.ijhtm.20230702.14
DO  - 10.11648/j.ijhtm.20230702.14
T2  - International Journal of Hospitality & Tourism Management
JF  - International Journal of Hospitality & Tourism Management
JO  - International Journal of Hospitality & Tourism Management
SP  - 78
EP  - 89
PB  - Science Publishing Group
SN  - 2640-1800
UR  - https://doi.org/10.11648/j.ijhtm.20230702.14
AB  - This assignment analyzes the characteristics of the tourists and the perception of the satisfaction at the offered service in the ecoturistic centers all around the municipality of Pueblo Nuevo, Dgo. The expectations are the beliefs about the characteristics, standards, or references of the service by which a judgment of the quality and performance of the service is made, 87 questionnaires were applied in 9 centers at the holiday period denominated as “Holly Week” (Semana Santa). The instrument got validated with a coefficient of reliability Cronbach’s Alpha of 0.8229, the results were submitted to hypothesis Kruskal, Wallis and Mann Whitney´s tests. The evaluation in the tourist perception is high, it presents an average level of schoolarity of 14.5 years and an age around 40 years old, their main trip purpose is being with the family, the centers face the challenge of increase the days of stay and the use of additional services, having the risk of expand the gap between the perceptions and expectations, by comparing the quality/price perception among the groups of schoolarity, three of five groups valuate it as regular, respecting the use of the services of recreation hired are decreasing in proportion to the increase of number of nights.
VL  - 7
IS  - 2
ER  -

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Author Information

Iván González Lazalde

Technological Institute of Durango, National Technology of Mexico, Durango, México
Juana Hernández Chavarría

Technological Institute of Durango, CONACYT / National Technology of Mexico, Durango, México
María Quetzalcihuatl Galván Ismael

Technological Institute of Durango, National Technology of Mexico, Durango, México

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APA Style

Iván González Lazalde, Juana Hernández Chavarría, María Quetzalcihuatl Galván Ismael. (2023). Analysis of Quality an Tourist Satisfaction in the Sierra of Durango. International Journal of Hospitality & Tourism Management, 7(2), 78-89. https://doi.org/10.11648/j.ijhtm.20230702.14

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ACS Style

Iván González Lazalde; Juana Hernández Chavarría; María Quetzalcihuatl Galván Ismael. Analysis of Quality an Tourist Satisfaction in the Sierra of Durango. Int. J. Hosp. Tour. Manag. 2023, 7(2), 78-89. doi: 10.11648/j.ijhtm.20230702.14

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AMA Style

Iván González Lazalde, Juana Hernández Chavarría, María Quetzalcihuatl Galván Ismael. Analysis of Quality an Tourist Satisfaction in the Sierra of Durango. Int J Hosp Tour Manag. 2023;7(2):78-89. doi: 10.11648/j.ijhtm.20230702.14

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@article{10.11648/j.ijhtm.20230702.14,
  author = {Iván González Lazalde and Juana Hernández Chavarría and María Quetzalcihuatl Galván Ismael},
  title = {Analysis of Quality an Tourist Satisfaction in the Sierra of Durango},
  journal = {International Journal of Hospitality & Tourism Management},
  volume = {7},
  number = {2},
  pages = {78-89},
  doi = {10.11648/j.ijhtm.20230702.14},
  url = {https://doi.org/10.11648/j.ijhtm.20230702.14},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijhtm.20230702.14},
  abstract = {This assignment analyzes the characteristics of the tourists and the perception of the satisfaction at the offered service in the ecoturistic centers all around the municipality of Pueblo Nuevo, Dgo. The expectations are the beliefs about the characteristics, standards, or references of the service by which a judgment of the quality and performance of the service is made, 87 questionnaires were applied in 9 centers at the holiday period denominated as “Holly Week” (Semana Santa). The instrument got validated with a coefficient of reliability Cronbach’s Alpha of 0.8229, the results were submitted to hypothesis Kruskal, Wallis and Mann Whitney´s tests. The evaluation in the tourist perception is high, it presents an average level of schoolarity of 14.5 years and an age around 40 years old, their main trip purpose is being with the family, the centers face the challenge of increase the days of stay and the use of additional services, having the risk of expand the gap between the perceptions and expectations, by comparing the quality/price perception among the groups of schoolarity, three of five groups valuate it as regular, respecting the use of the services of recreation hired are decreasing in proportion to the increase of number of nights.},
 year = {2023}
}

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TY  - JOUR
T1  - Analysis of Quality an Tourist Satisfaction in the Sierra of Durango
AU  - Iván González Lazalde
AU  - Juana Hernández Chavarría
AU  - María Quetzalcihuatl Galván Ismael
Y1  - 2023/09/08
PY  - 2023
N1  - https://doi.org/10.11648/j.ijhtm.20230702.14
DO  - 10.11648/j.ijhtm.20230702.14
T2  - International Journal of Hospitality & Tourism Management
JF  - International Journal of Hospitality & Tourism Management
JO  - International Journal of Hospitality & Tourism Management
SP  - 78
EP  - 89
PB  - Science Publishing Group
SN  - 2640-1800
UR  - https://doi.org/10.11648/j.ijhtm.20230702.14
AB  - This assignment analyzes the characteristics of the tourists and the perception of the satisfaction at the offered service in the ecoturistic centers all around the municipality of Pueblo Nuevo, Dgo. The expectations are the beliefs about the characteristics, standards, or references of the service by which a judgment of the quality and performance of the service is made, 87 questionnaires were applied in 9 centers at the holiday period denominated as “Holly Week” (Semana Santa). The instrument got validated with a coefficient of reliability Cronbach’s Alpha of 0.8229, the results were submitted to hypothesis Kruskal, Wallis and Mann Whitney´s tests. The evaluation in the tourist perception is high, it presents an average level of schoolarity of 14.5 years and an age around 40 years old, their main trip purpose is being with the family, the centers face the challenge of increase the days of stay and the use of additional services, having the risk of expand the gap between the perceptions and expectations, by comparing the quality/price perception among the groups of schoolarity, three of five groups valuate it as regular, respecting the use of the services of recreation hired are decreasing in proportion to the increase of number of nights.
VL  - 7
IS  - 2
ER  -

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