Taking a View of Input-Output Process to Modeling Customer Purchase Behavior: A Case Study for Hotel Accommodation

Hui Hsin Huang

doi:doi:10.11648/j.ijhtm.20180201.12

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Taking a View of Input-Output Process to Modeling Customer Purchase Behavior: A Case Study for Hotel Accommodation

Hui Hsin Huang

Published in International Journal of Hospitality & Tourism Management (Volume 2, Issue 1)

Received: 24 August 2018 Accepted: 18 September 2018 Published: 24 October 2018

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Abstract

This paper takes a view of an input-output process to describe the relationship between customer purchase satisfaction and repeat purchase intention. The satisfaction (SF) is considered as a function which is evaluated by the discrepancy (d) between the ideal position (I) of the product attribute and the position (P) which customer perceived in regard to attribute. The repeat purchase intention is predict by the variable “black box” of transforming process from satisfaction (which is based on the system approach theory). Then a case study with the taboo marketing for hotel accommodation is demonstrated to make application of the input-output model. In the case, the variable of fear is considered as the transforming process and there are 300 samples is conduct in the experience design to refer the model. Half of sample is for parameter estimation and another is for model validation. The results show it is good fitness between predicting data and real data.

Published in	International Journal of Hospitality & Tourism Management (Volume 2, Issue 1)
DOI	10.11648/j.ijhtm.20180201.12
Page(s)	8-12
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2018. Published by Science Publishing Group

Keywords

Satisfaction, Repeat Purchase Intention, The System Approach Theory, Input-Output Process, Ideal Point

References

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APA Style

Hui Hsin Huang. (2018). Taking a View of Input-Output Process to Modeling Customer Purchase Behavior: A Case Study for Hotel Accommodation. International Journal of Hospitality & Tourism Management, 2(1), 8-12. https://doi.org/10.11648/j.ijhtm.20180201.12

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ACS Style

Hui Hsin Huang. Taking a View of Input-Output Process to Modeling Customer Purchase Behavior: A Case Study for Hotel Accommodation. Int. J. Hosp. Tour. Manag. 2018, 2(1), 8-12. doi: 10.11648/j.ijhtm.20180201.12

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AMA Style

Hui Hsin Huang. Taking a View of Input-Output Process to Modeling Customer Purchase Behavior: A Case Study for Hotel Accommodation. Int J Hosp Tour Manag. 2018;2(1):8-12. doi: 10.11648/j.ijhtm.20180201.12

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@article{10.11648/j.ijhtm.20180201.12,
  author = {Hui Hsin Huang},
  title = {Taking a View of Input-Output Process to Modeling Customer Purchase Behavior: A Case Study for Hotel Accommodation},
  journal = {International Journal of Hospitality & Tourism Management},
  volume = {2},
  number = {1},
  pages = {8-12},
  doi = {10.11648/j.ijhtm.20180201.12},
  url = {https://doi.org/10.11648/j.ijhtm.20180201.12},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijhtm.20180201.12},
  abstract = {This paper takes a view of an input-output process to describe the relationship between customer purchase satisfaction and repeat purchase intention. The satisfaction (SF) is considered as a function which is evaluated by the discrepancy (d) between the ideal position (I) of the product attribute and the position (P) which customer perceived in regard to attribute. The repeat purchase intention is predict by the variable “black box” of transforming process from satisfaction (which is based on the system approach theory). Then a case study with the taboo marketing for hotel accommodation is demonstrated to make application of the input-output model. In the case, the variable of fear is considered as the transforming process and there are 300 samples is conduct in the experience design to refer the model. Half of sample is for parameter estimation and another is for model validation. The results show it is good fitness between predicting data and real data.},
 year = {2018}
}

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TY  - JOUR
T1  - Taking a View of Input-Output Process to Modeling Customer Purchase Behavior: A Case Study for Hotel Accommodation
AU  - Hui Hsin Huang
Y1  - 2018/10/24
PY  - 2018
N1  - https://doi.org/10.11648/j.ijhtm.20180201.12
DO  - 10.11648/j.ijhtm.20180201.12
T2  - International Journal of Hospitality & Tourism Management
JF  - International Journal of Hospitality & Tourism Management
JO  - International Journal of Hospitality & Tourism Management
SP  - 8
EP  - 12
PB  - Science Publishing Group
SN  - 2640-1800
UR  - https://doi.org/10.11648/j.ijhtm.20180201.12
AB  - This paper takes a view of an input-output process to describe the relationship between customer purchase satisfaction and repeat purchase intention. The satisfaction (SF) is considered as a function which is evaluated by the discrepancy (d) between the ideal position (I) of the product attribute and the position (P) which customer perceived in regard to attribute. The repeat purchase intention is predict by the variable “black box” of transforming process from satisfaction (which is based on the system approach theory). Then a case study with the taboo marketing for hotel accommodation is demonstrated to make application of the input-output model. In the case, the variable of fear is considered as the transforming process and there are 300 samples is conduct in the experience design to refer the model. Half of sample is for parameter estimation and another is for model validation. The results show it is good fitness between predicting data and real data.
VL  - 2
IS  - 1
ER  -

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Author Information

Hui Hsin Huang

Department of Business Administration, Aletheia University, New Taipei City, Taiwan

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APA Style

Hui Hsin Huang. (2018). Taking a View of Input-Output Process to Modeling Customer Purchase Behavior: A Case Study for Hotel Accommodation. International Journal of Hospitality & Tourism Management, 2(1), 8-12. https://doi.org/10.11648/j.ijhtm.20180201.12

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ACS Style

Hui Hsin Huang. Taking a View of Input-Output Process to Modeling Customer Purchase Behavior: A Case Study for Hotel Accommodation. Int. J. Hosp. Tour. Manag. 2018, 2(1), 8-12. doi: 10.11648/j.ijhtm.20180201.12

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AMA Style

Hui Hsin Huang. Taking a View of Input-Output Process to Modeling Customer Purchase Behavior: A Case Study for Hotel Accommodation. Int J Hosp Tour Manag. 2018;2(1):8-12. doi: 10.11648/j.ijhtm.20180201.12

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@article{10.11648/j.ijhtm.20180201.12,
  author = {Hui Hsin Huang},
  title = {Taking a View of Input-Output Process to Modeling Customer Purchase Behavior: A Case Study for Hotel Accommodation},
  journal = {International Journal of Hospitality & Tourism Management},
  volume = {2},
  number = {1},
  pages = {8-12},
  doi = {10.11648/j.ijhtm.20180201.12},
  url = {https://doi.org/10.11648/j.ijhtm.20180201.12},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijhtm.20180201.12},
  abstract = {This paper takes a view of an input-output process to describe the relationship between customer purchase satisfaction and repeat purchase intention. The satisfaction (SF) is considered as a function which is evaluated by the discrepancy (d) between the ideal position (I) of the product attribute and the position (P) which customer perceived in regard to attribute. The repeat purchase intention is predict by the variable “black box” of transforming process from satisfaction (which is based on the system approach theory). Then a case study with the taboo marketing for hotel accommodation is demonstrated to make application of the input-output model. In the case, the variable of fear is considered as the transforming process and there are 300 samples is conduct in the experience design to refer the model. Half of sample is for parameter estimation and another is for model validation. The results show it is good fitness between predicting data and real data.},
 year = {2018}
}

Copy | Download

TY  - JOUR
T1  - Taking a View of Input-Output Process to Modeling Customer Purchase Behavior: A Case Study for Hotel Accommodation
AU  - Hui Hsin Huang
Y1  - 2018/10/24
PY  - 2018
N1  - https://doi.org/10.11648/j.ijhtm.20180201.12
DO  - 10.11648/j.ijhtm.20180201.12
T2  - International Journal of Hospitality & Tourism Management
JF  - International Journal of Hospitality & Tourism Management
JO  - International Journal of Hospitality & Tourism Management
SP  - 8
EP  - 12
PB  - Science Publishing Group
SN  - 2640-1800
UR  - https://doi.org/10.11648/j.ijhtm.20180201.12
AB  - This paper takes a view of an input-output process to describe the relationship between customer purchase satisfaction and repeat purchase intention. The satisfaction (SF) is considered as a function which is evaluated by the discrepancy (d) between the ideal position (I) of the product attribute and the position (P) which customer perceived in regard to attribute. The repeat purchase intention is predict by the variable “black box” of transforming process from satisfaction (which is based on the system approach theory). Then a case study with the taboo marketing for hotel accommodation is demonstrated to make application of the input-output model. In the case, the variable of fear is considered as the transforming process and there are 300 samples is conduct in the experience design to refer the model. Half of sample is for parameter estimation and another is for model validation. The results show it is good fitness between predicting data and real data.
VL  - 2
IS  - 1
ER  -

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