The study was conducted on the factor affecting customer’s attitude towards domestically produced goods and their economic implication in Addis Ababa the case of merkato. The general objective of the study was to assess the facto affecting customer attitudes towards domestically produced goods and their economic implication in the studied area. This paper was used non-probabilistic sampling methods of judgmental/purposive sampling technique on the sample size of 450 respondents. The reason for use of judgmental sampling technique was due to the objectives which were intended to identify attitude of customers towards shoe and cloth with domestic origin. In order to achieve the objectives, both primary and secondary source of data was used. This study was used both descriptive and econometric method of data analysis. In descriptive analysis the study was use table, percentage, frequency and figure. In econometric analysis this study used logit model because dependent variable of this study is qualitative or dummy. The result obtained from descriptive analysis indicates that the attitudes of customers towards domestically produced good were pessimistic. Their perception mainly affected negatively on products attributes such as quality, price, fashion ability/style, and durability. According to the econometrics analysis, all independent variable are positive sign, based on the logit model estimated result, quality of product, attractiveness of product and social states of product are statistically significant at 10 % level of significance. R-squared of this study is 0.756836. This implies that 75.68 % of the customer attitude of domestic is explained by the selected explanatory variables. The economic implication of such attitude will be greater on trade balance and performance of domestic industries which are producing those products.
| Published in | International Journal of Business and Economics Research (Volume 11, Issue 3) |
| DOI | 10.11648/j.ijber.20221103.12 |
| Page(s) | 109-116 |
| Creative Commons |
This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited. |
| Copyright |
Copyright © The Author(s), 2022. Published by Science Publishing Group |
Customers’ Attitude, Logit Model, Marginal Error, Domestic Products
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APA Style
Assefa Belay. (2022). The Factors Affecting Customers Attitude Towards Domestically Produced Goods and Their Economic Implications: Evidence from Addis Ababa, Merkato. International Journal of Business and Economics Research, 11(3), 109-116. https://doi.org/10.11648/j.ijber.20221103.12
ACS Style
Assefa Belay. The Factors Affecting Customers Attitude Towards Domestically Produced Goods and Their Economic Implications: Evidence from Addis Ababa, Merkato. Int. J. Bus. Econ. Res. 2022, 11(3), 109-116. doi: 10.11648/j.ijber.20221103.12
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Download@article{10.11648/j.ijber.20221103.12,
author = {Assefa Belay},
title = {The Factors Affecting Customers Attitude Towards Domestically Produced Goods and Their Economic Implications: Evidence from Addis Ababa, Merkato},
journal = {International Journal of Business and Economics Research},
volume = {11},
number = {3},
pages = {109-116},
doi = {10.11648/j.ijber.20221103.12},
url = {https://doi.org/10.11648/j.ijber.20221103.12},
eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijber.20221103.12},
abstract = {The study was conducted on the factor affecting customer’s attitude towards domestically produced goods and their economic implication in Addis Ababa the case of merkato. The general objective of the study was to assess the facto affecting customer attitudes towards domestically produced goods and their economic implication in the studied area. This paper was used non-probabilistic sampling methods of judgmental/purposive sampling technique on the sample size of 450 respondents. The reason for use of judgmental sampling technique was due to the objectives which were intended to identify attitude of customers towards shoe and cloth with domestic origin. In order to achieve the objectives, both primary and secondary source of data was used. This study was used both descriptive and econometric method of data analysis. In descriptive analysis the study was use table, percentage, frequency and figure. In econometric analysis this study used logit model because dependent variable of this study is qualitative or dummy. The result obtained from descriptive analysis indicates that the attitudes of customers towards domestically produced good were pessimistic. Their perception mainly affected negatively on products attributes such as quality, price, fashion ability/style, and durability. According to the econometrics analysis, all independent variable are positive sign, based on the logit model estimated result, quality of product, attractiveness of product and social states of product are statistically significant at 10 % level of significance. R-squared of this study is 0.756836. This implies that 75.68 % of the customer attitude of domestic is explained by the selected explanatory variables. The economic implication of such attitude will be greater on trade balance and performance of domestic industries which are producing those products.},
year = {2022}
}
TY - JOUR T1 - The Factors Affecting Customers Attitude Towards Domestically Produced Goods and Their Economic Implications: Evidence from Addis Ababa, Merkato AU - Assefa Belay Y1 - 2022/05/31 PY - 2022 N1 - https://doi.org/10.11648/j.ijber.20221103.12 DO - 10.11648/j.ijber.20221103.12 T2 - International Journal of Business and Economics Research JF - International Journal of Business and Economics Research JO - International Journal of Business and Economics Research SP - 109 EP - 116 PB - Science Publishing Group SN - 2328-756X UR - https://doi.org/10.11648/j.ijber.20221103.12 AB - The study was conducted on the factor affecting customer’s attitude towards domestically produced goods and their economic implication in Addis Ababa the case of merkato. The general objective of the study was to assess the facto affecting customer attitudes towards domestically produced goods and their economic implication in the studied area. This paper was used non-probabilistic sampling methods of judgmental/purposive sampling technique on the sample size of 450 respondents. The reason for use of judgmental sampling technique was due to the objectives which were intended to identify attitude of customers towards shoe and cloth with domestic origin. In order to achieve the objectives, both primary and secondary source of data was used. This study was used both descriptive and econometric method of data analysis. In descriptive analysis the study was use table, percentage, frequency and figure. In econometric analysis this study used logit model because dependent variable of this study is qualitative or dummy. The result obtained from descriptive analysis indicates that the attitudes of customers towards domestically produced good were pessimistic. Their perception mainly affected negatively on products attributes such as quality, price, fashion ability/style, and durability. According to the econometrics analysis, all independent variable are positive sign, based on the logit model estimated result, quality of product, attractiveness of product and social states of product are statistically significant at 10 % level of significance. R-squared of this study is 0.756836. This implies that 75.68 % of the customer attitude of domestic is explained by the selected explanatory variables. The economic implication of such attitude will be greater on trade balance and performance of domestic industries which are producing those products. VL - 11 IS - 3 ER -
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