The Effect of Packaging Size on Purchase Intention: The Case of Tunisian Olive Oil in the USA Market

Imene Trabelsi Trigui; Mohamed Abdelmoula

doi:doi:10.11648/j.ijber.20190805.19

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The Effect of Packaging Size on Purchase Intention: The Case of Tunisian Olive Oil in the USA Market

Imene Trabelsi Trigui, Mohamed Abdelmoula

Published in International Journal of Business and Economics Research (Volume 8, Issue 5)

Received: 17 July 2019 Accepted: 19 August 2019 Published: 29 August 2019

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Abstract

In response to today’s needs and changes in the international market in which many products travel all around the world, this study investigates the impact of packaging size upon perceived value for money and purchase intentions. Although existing literature has provided ample evidence that packaging size is able to influence consumers’ behaviour and decision-making, still scarce research has explored what the size should be to succeed in exporting to new markets and attract more consumers, so it can possibly enhance perceptions value for money and lead to higher purchase intentions. This research examines how packaging size can influence purchase intention when this relation is mediated by value for money and identifies the optimal packaging size for olive oil bottles in the USA market. Experimentation was the selected methodology for our study and two online surveys were conducted for data collection. Our findings reveal that consumers prefer small packaging of olive oil bottles. This research provides important implications for managers who will improve their sales by taking into account the value for money approach and adapt Olive Oil packaging size to the specificities and preferences of the target market.

Published in	International Journal of Business and Economics Research (Volume 8, Issue 5)
DOI	10.11648/j.ijber.20190805.19
Page(s)	320-324
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2019. Published by Science Publishing Group

Keywords

Olive Oil, Packaging Size, Purchase Intention, Consumer Preferences, Value for Money

References

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[2]	Ammar O., Trabelsi Trigui, I., (2017), "Consumer engagement in packaging co-design: A research model proposal", CMC Conference 2-4 Mai, Saragosse, Espagne.
[3]	Delgado, C., Gómez-Rico, A., & Guinard, J. X. (2013). Evaluating bottles and labels versus tasting the oils blind: Effects of packaging and labeling on consumer preferences, purchase intentions and expectations for extra virgin olive oil. Food research international, 54 (2), 2112-2121.
[4]	Field, A. (2009). Discovering statistics using SPSS. Sage publications.
[5]	Gómez, M., Martín-Consuegra, D. & Molina, A. (2015). The importance of packaging in purchase and usage behaviour. International Journal of Consumer Studies, 39 (3), 203-211.
[6]	Hayes, A. F. (2017). Introduction to mediation, moderation, and conditional process analysis: A regression-based approach. Guilford Publications.
[7]	Imram, N. (1999). The role of visual cues in consumer perception and acceptance of a food product. Nutrition & Food Science, 99 (5), 224-230.
[8]	Karoui, M. et Trabelsi Trigui, I. (2019). Smart packaging: Consumer’s perception and diagnostic of traceability information, 4th Conference of ICDEc, 3-5 May, Beirout, Lebanon.
[9]	Kupiec, B., & Revell, B. (2001). Measuring consumer quality judgements. British food journal, 103 (1), 7-22.
[10]	Martinez, M. G., Aragonés, Z., & Poole, N. (2002). A repositioning strategy for olive oil in the UK market. Agribusiness, 18 (2), 163-180.
[11]	Prendergast, G., & Pitt, L. (1996). Packaging, marketing, logistics and the environment: are there trade-offs? International Journal of Physical Distribution & Logistics Management, 26 (6), 60-72.
[12]	Raheem, A. R., Vishnu, P. A. R. M. A. R., & Ahmed, A. M. (2014). Impact of product packaging on consumer’s buying behavior. European journal of scientific research, 122 (2), 125-134.
[13]	Rettie, R., & Brewer, C. (2000). The verbal and visual components of package design. Journal of product & brand management, 9 (1), 56-70.
[14]	Rundh, B. (2009). Packaging design: creating competitive advantage with product packaging. British Food Journal, 111 (9), 988-1002.
[15]	Schnurr, B. (2019), Too Cute to Be Healthy: How Cute Packaging Designs Affect Judgments of Product Tastiness and Healthiness, Journal of the Association for Consumer Research, July.
[16]	Silayoi, P., & Speece, M. (2004). Packaging and purchase decisions: An exploratory study on the impact of involvement level and time pressure. British food journal, 106 (8), 607-628.
[17]	Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence. The Journal of marketing, 2-22.

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APA Style

Imene Trabelsi Trigui, Mohamed Abdelmoula. (2019). The Effect of Packaging Size on Purchase Intention: The Case of Tunisian Olive Oil in the USA Market. International Journal of Business and Economics Research, 8(5), 320-324. https://doi.org/10.11648/j.ijber.20190805.19

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ACS Style

Imene Trabelsi Trigui; Mohamed Abdelmoula. The Effect of Packaging Size on Purchase Intention: The Case of Tunisian Olive Oil in the USA Market. Int. J. Bus. Econ. Res. 2019, 8(5), 320-324. doi: 10.11648/j.ijber.20190805.19

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AMA Style

Imene Trabelsi Trigui, Mohamed Abdelmoula. The Effect of Packaging Size on Purchase Intention: The Case of Tunisian Olive Oil in the USA Market. Int J Bus Econ Res. 2019;8(5):320-324. doi: 10.11648/j.ijber.20190805.19

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@article{10.11648/j.ijber.20190805.19,
  author = {Imene Trabelsi Trigui and Mohamed Abdelmoula},
  title = {The Effect of Packaging Size on Purchase Intention: The Case of Tunisian Olive Oil in the USA Market},
  journal = {International Journal of Business and Economics Research},
  volume = {8},
  number = {5},
  pages = {320-324},
  doi = {10.11648/j.ijber.20190805.19},
  url = {https://doi.org/10.11648/j.ijber.20190805.19},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijber.20190805.19},
  abstract = {In response to today’s needs and changes in the international market in which many products travel all around the world, this study investigates the impact of packaging size upon perceived value for money and purchase intentions. Although existing literature has provided ample evidence that packaging size is able to influence consumers’ behaviour and decision-making, still scarce research has explored what the size should be to succeed in exporting to new markets and attract more consumers, so it can possibly enhance perceptions value for money and lead to higher purchase intentions. This research examines how packaging size can influence purchase intention when this relation is mediated by value for money and identifies the optimal packaging size for olive oil bottles in the USA market. Experimentation was the selected methodology for our study and two online surveys were conducted for data collection. Our findings reveal that consumers prefer small packaging of olive oil bottles. This research provides important implications for managers who will improve their sales by taking into account the value for money approach and adapt Olive Oil packaging size to the specificities and preferences of the target market.},
 year = {2019}
}

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TY  - JOUR
T1  - The Effect of Packaging Size on Purchase Intention: The Case of Tunisian Olive Oil in the USA Market
AU  - Imene Trabelsi Trigui
AU  - Mohamed Abdelmoula
Y1  - 2019/08/29
PY  - 2019
N1  - https://doi.org/10.11648/j.ijber.20190805.19
DO  - 10.11648/j.ijber.20190805.19
T2  - International Journal of Business and Economics Research
JF  - International Journal of Business and Economics Research
JO  - International Journal of Business and Economics Research
SP  - 320
EP  - 324
PB  - Science Publishing Group
SN  - 2328-756X
UR  - https://doi.org/10.11648/j.ijber.20190805.19
AB  - In response to today’s needs and changes in the international market in which many products travel all around the world, this study investigates the impact of packaging size upon perceived value for money and purchase intentions. Although existing literature has provided ample evidence that packaging size is able to influence consumers’ behaviour and decision-making, still scarce research has explored what the size should be to succeed in exporting to new markets and attract more consumers, so it can possibly enhance perceptions value for money and lead to higher purchase intentions. This research examines how packaging size can influence purchase intention when this relation is mediated by value for money and identifies the optimal packaging size for olive oil bottles in the USA market. Experimentation was the selected methodology for our study and two online surveys were conducted for data collection. Our findings reveal that consumers prefer small packaging of olive oil bottles. This research provides important implications for managers who will improve their sales by taking into account the value for money approach and adapt Olive Oil packaging size to the specificities and preferences of the target market.
VL  - 8
IS  - 5
ER  -

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Author Information

Imene Trabelsi Trigui

Department of Management, Marketing Research Laboratory, Faculty of Economics and Management Science, Sfax University, Sfax, Tunisia
Mohamed Abdelmoula

Department of Management, Marketing Research Laboratory, Faculty of Economics and Management Science, Sfax University, Sfax, Tunisia

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Plain Text BibTeX RIS

APA Style

Imene Trabelsi Trigui, Mohamed Abdelmoula. (2019). The Effect of Packaging Size on Purchase Intention: The Case of Tunisian Olive Oil in the USA Market. International Journal of Business and Economics Research, 8(5), 320-324. https://doi.org/10.11648/j.ijber.20190805.19

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ACS Style

Imene Trabelsi Trigui; Mohamed Abdelmoula. The Effect of Packaging Size on Purchase Intention: The Case of Tunisian Olive Oil in the USA Market. Int. J. Bus. Econ. Res. 2019, 8(5), 320-324. doi: 10.11648/j.ijber.20190805.19

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AMA Style

Imene Trabelsi Trigui, Mohamed Abdelmoula. The Effect of Packaging Size on Purchase Intention: The Case of Tunisian Olive Oil in the USA Market. Int J Bus Econ Res. 2019;8(5):320-324. doi: 10.11648/j.ijber.20190805.19

Copy | Download

@article{10.11648/j.ijber.20190805.19,
  author = {Imene Trabelsi Trigui and Mohamed Abdelmoula},
  title = {The Effect of Packaging Size on Purchase Intention: The Case of Tunisian Olive Oil in the USA Market},
  journal = {International Journal of Business and Economics Research},
  volume = {8},
  number = {5},
  pages = {320-324},
  doi = {10.11648/j.ijber.20190805.19},
  url = {https://doi.org/10.11648/j.ijber.20190805.19},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijber.20190805.19},
  abstract = {In response to today’s needs and changes in the international market in which many products travel all around the world, this study investigates the impact of packaging size upon perceived value for money and purchase intentions. Although existing literature has provided ample evidence that packaging size is able to influence consumers’ behaviour and decision-making, still scarce research has explored what the size should be to succeed in exporting to new markets and attract more consumers, so it can possibly enhance perceptions value for money and lead to higher purchase intentions. This research examines how packaging size can influence purchase intention when this relation is mediated by value for money and identifies the optimal packaging size for olive oil bottles in the USA market. Experimentation was the selected methodology for our study and two online surveys were conducted for data collection. Our findings reveal that consumers prefer small packaging of olive oil bottles. This research provides important implications for managers who will improve their sales by taking into account the value for money approach and adapt Olive Oil packaging size to the specificities and preferences of the target market.},
 year = {2019}
}

Copy | Download

TY  - JOUR
T1  - The Effect of Packaging Size on Purchase Intention: The Case of Tunisian Olive Oil in the USA Market
AU  - Imene Trabelsi Trigui
AU  - Mohamed Abdelmoula
Y1  - 2019/08/29
PY  - 2019
N1  - https://doi.org/10.11648/j.ijber.20190805.19
DO  - 10.11648/j.ijber.20190805.19
T2  - International Journal of Business and Economics Research
JF  - International Journal of Business and Economics Research
JO  - International Journal of Business and Economics Research
SP  - 320
EP  - 324
PB  - Science Publishing Group
SN  - 2328-756X
UR  - https://doi.org/10.11648/j.ijber.20190805.19
AB  - In response to today’s needs and changes in the international market in which many products travel all around the world, this study investigates the impact of packaging size upon perceived value for money and purchase intentions. Although existing literature has provided ample evidence that packaging size is able to influence consumers’ behaviour and decision-making, still scarce research has explored what the size should be to succeed in exporting to new markets and attract more consumers, so it can possibly enhance perceptions value for money and lead to higher purchase intentions. This research examines how packaging size can influence purchase intention when this relation is mediated by value for money and identifies the optimal packaging size for olive oil bottles in the USA market. Experimentation was the selected methodology for our study and two online surveys were conducted for data collection. Our findings reveal that consumers prefer small packaging of olive oil bottles. This research provides important implications for managers who will improve their sales by taking into account the value for money approach and adapt Olive Oil packaging size to the specificities and preferences of the target market.
VL  - 8
IS  - 5
ER  -

Copy | Download