The Role of Countries of Origins, Attitudes, Buying Intention and the Self-Esteem in Smartphone Usage

Tien Chin Wang; Yen Ying Huang

doi:doi:10.11648/j.ijber.20180704.15

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The Role of Countries of Origins, Attitudes, Buying Intention and the Self-Esteem in Smartphone Usage

Tien Chin Wang, Yen Ying Huang

Published in International Journal of Business and Economics Research (Volume 7, Issue 4)

Received: 9 August 2018 Published: 13 August 2018

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Abstract

Consumers’ behaviors are easily influenced by inner factors such as attitudes, intentions, and self-esteem, and by external factors like country of origin. It’s crucial for businesses to grasp the changing of behaviors in consumers when facing the competition and the ever-changing environment. This research, choosing smartphones market as the target, use the methodof experimental design and takes consumer self-esteem asthe intervening variable to conduct a survey with 400 subjects coming from five cities in Taiwan (Taipei, New Taipei, Taichung, Tainan and Kaohsiung). This research, targeted at smartphones, aims to understand how the brand operators confront with the competition among their own brands and other local or foreign brands, and further overcome the difference of purchasing behavior among targeted consumers, and strengthen its channel management, finally maintaining the market share. The results show that the country of origin of a smartphone brand has a certain extent of influence on consumers’ attitude, buying intentions, and self-esteem. The consumer enjoys the unique experience with higher self-esteem, and since one of the components building up the self-esteem is “Selfhood”, which means a feeling of individuality or awareness of unique qualities. It is hoped that this study may provide the evidence-based approach for academic research and associated industries, and further become a feasible reference being applied in other research fields.

Published in	International Journal of Business and Economics Research (Volume 7, Issue 4)
DOI	10.11648/j.ijber.20180704.15
Page(s)	110-118
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2018. Published by Science Publishing Group

Keywords

Countries of Origins, Consumers’ Attitudes, Buying Intentions, Consumers’ Self-Esteem

References

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APA Style

Tien Chin Wang, Yen Ying Huang. (2018). The Role of Countries of Origins, Attitudes, Buying Intention and the Self-Esteem in Smartphone Usage. International Journal of Business and Economics Research, 7(4), 110-118. https://doi.org/10.11648/j.ijber.20180704.15

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ACS Style

Tien Chin Wang; Yen Ying Huang. The Role of Countries of Origins, Attitudes, Buying Intention and the Self-Esteem in Smartphone Usage. Int. J. Bus. Econ. Res. 2018, 7(4), 110-118. doi: 10.11648/j.ijber.20180704.15

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AMA Style

Tien Chin Wang, Yen Ying Huang. The Role of Countries of Origins, Attitudes, Buying Intention and the Self-Esteem in Smartphone Usage. Int J Bus Econ Res. 2018;7(4):110-118. doi: 10.11648/j.ijber.20180704.15

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@article{10.11648/j.ijber.20180704.15,
  author = {Tien Chin Wang and Yen Ying Huang},
  title = {The Role of Countries of Origins, Attitudes, Buying Intention and the Self-Esteem in Smartphone Usage},
  journal = {International Journal of Business and Economics Research},
  volume = {7},
  number = {4},
  pages = {110-118},
  doi = {10.11648/j.ijber.20180704.15},
  url = {https://doi.org/10.11648/j.ijber.20180704.15},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijber.20180704.15},
  abstract = {Consumers’ behaviors are easily influenced by inner factors such as attitudes, intentions, and self-esteem, and by external factors like country of origin. It’s crucial for businesses to grasp the changing of behaviors in consumers when facing the competition and the ever-changing environment. This research, choosing smartphones market as the target, use the methodof experimental design and takes consumer self-esteem asthe intervening variable to conduct a survey with 400 subjects coming from five cities in Taiwan (Taipei, New Taipei, Taichung, Tainan and Kaohsiung). This research, targeted at smartphones, aims to understand how the brand operators confront with the competition among their own brands and other local or foreign brands, and further overcome the difference of purchasing behavior among targeted consumers, and strengthen its channel management, finally maintaining the market share. The results show that the country of origin of a smartphone brand has a certain extent of influence on consumers’ attitude, buying intentions, and self-esteem. The consumer enjoys the unique experience with higher self-esteem, and since one of the components building up the self-esteem is “Selfhood”, which means a feeling of individuality or awareness of unique qualities. It is hoped that this study may provide the evidence-based approach for academic research and associated industries, and further become a feasible reference being applied in other research fields.},
 year = {2018}
}

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TY  - JOUR
T1  - The Role of Countries of Origins, Attitudes, Buying Intention and the Self-Esteem in Smartphone Usage
AU  - Tien Chin Wang
AU  - Yen Ying Huang
Y1  - 2018/08/13
PY  - 2018
N1  - https://doi.org/10.11648/j.ijber.20180704.15
DO  - 10.11648/j.ijber.20180704.15
T2  - International Journal of Business and Economics Research
JF  - International Journal of Business and Economics Research
JO  - International Journal of Business and Economics Research
SP  - 110
EP  - 118
PB  - Science Publishing Group
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UR  - https://doi.org/10.11648/j.ijber.20180704.15
AB  - Consumers’ behaviors are easily influenced by inner factors such as attitudes, intentions, and self-esteem, and by external factors like country of origin. It’s crucial for businesses to grasp the changing of behaviors in consumers when facing the competition and the ever-changing environment. This research, choosing smartphones market as the target, use the methodof experimental design and takes consumer self-esteem asthe intervening variable to conduct a survey with 400 subjects coming from five cities in Taiwan (Taipei, New Taipei, Taichung, Tainan and Kaohsiung). This research, targeted at smartphones, aims to understand how the brand operators confront with the competition among their own brands and other local or foreign brands, and further overcome the difference of purchasing behavior among targeted consumers, and strengthen its channel management, finally maintaining the market share. The results show that the country of origin of a smartphone brand has a certain extent of influence on consumers’ attitude, buying intentions, and self-esteem. The consumer enjoys the unique experience with higher self-esteem, and since one of the components building up the self-esteem is “Selfhood”, which means a feeling of individuality or awareness of unique qualities. It is hoped that this study may provide the evidence-based approach for academic research and associated industries, and further become a feasible reference being applied in other research fields.
VL  - 7
IS  - 4
ER  -

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Author Information

Tien Chin Wang

Department of International Business, National Kaohsiung University of Applied Sciences, Kaohsiung City, Taiwan
Yen Ying Huang

Department of International Business, National Kaohsiung University of Applied Sciences, Kaohsiung City, Taiwan

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APA Style

Tien Chin Wang, Yen Ying Huang. (2018). The Role of Countries of Origins, Attitudes, Buying Intention and the Self-Esteem in Smartphone Usage. International Journal of Business and Economics Research, 7(4), 110-118. https://doi.org/10.11648/j.ijber.20180704.15

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ACS Style

Tien Chin Wang; Yen Ying Huang. The Role of Countries of Origins, Attitudes, Buying Intention and the Self-Esteem in Smartphone Usage. Int. J. Bus. Econ. Res. 2018, 7(4), 110-118. doi: 10.11648/j.ijber.20180704.15

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AMA Style

Tien Chin Wang, Yen Ying Huang. The Role of Countries of Origins, Attitudes, Buying Intention and the Self-Esteem in Smartphone Usage. Int J Bus Econ Res. 2018;7(4):110-118. doi: 10.11648/j.ijber.20180704.15

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@article{10.11648/j.ijber.20180704.15,
  author = {Tien Chin Wang and Yen Ying Huang},
  title = {The Role of Countries of Origins, Attitudes, Buying Intention and the Self-Esteem in Smartphone Usage},
  journal = {International Journal of Business and Economics Research},
  volume = {7},
  number = {4},
  pages = {110-118},
  doi = {10.11648/j.ijber.20180704.15},
  url = {https://doi.org/10.11648/j.ijber.20180704.15},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijber.20180704.15},
  abstract = {Consumers’ behaviors are easily influenced by inner factors such as attitudes, intentions, and self-esteem, and by external factors like country of origin. It’s crucial for businesses to grasp the changing of behaviors in consumers when facing the competition and the ever-changing environment. This research, choosing smartphones market as the target, use the methodof experimental design and takes consumer self-esteem asthe intervening variable to conduct a survey with 400 subjects coming from five cities in Taiwan (Taipei, New Taipei, Taichung, Tainan and Kaohsiung). This research, targeted at smartphones, aims to understand how the brand operators confront with the competition among their own brands and other local or foreign brands, and further overcome the difference of purchasing behavior among targeted consumers, and strengthen its channel management, finally maintaining the market share. The results show that the country of origin of a smartphone brand has a certain extent of influence on consumers’ attitude, buying intentions, and self-esteem. The consumer enjoys the unique experience with higher self-esteem, and since one of the components building up the self-esteem is “Selfhood”, which means a feeling of individuality or awareness of unique qualities. It is hoped that this study may provide the evidence-based approach for academic research and associated industries, and further become a feasible reference being applied in other research fields.},
 year = {2018}
}

Copy | Download

TY  - JOUR
T1  - The Role of Countries of Origins, Attitudes, Buying Intention and the Self-Esteem in Smartphone Usage
AU  - Tien Chin Wang
AU  - Yen Ying Huang
Y1  - 2018/08/13
PY  - 2018
N1  - https://doi.org/10.11648/j.ijber.20180704.15
DO  - 10.11648/j.ijber.20180704.15
T2  - International Journal of Business and Economics Research
JF  - International Journal of Business and Economics Research
JO  - International Journal of Business and Economics Research
SP  - 110
EP  - 118
PB  - Science Publishing Group
SN  - 2328-756X
UR  - https://doi.org/10.11648/j.ijber.20180704.15
AB  - Consumers’ behaviors are easily influenced by inner factors such as attitudes, intentions, and self-esteem, and by external factors like country of origin. It’s crucial for businesses to grasp the changing of behaviors in consumers when facing the competition and the ever-changing environment. This research, choosing smartphones market as the target, use the methodof experimental design and takes consumer self-esteem asthe intervening variable to conduct a survey with 400 subjects coming from five cities in Taiwan (Taipei, New Taipei, Taichung, Tainan and Kaohsiung). This research, targeted at smartphones, aims to understand how the brand operators confront with the competition among their own brands and other local or foreign brands, and further overcome the difference of purchasing behavior among targeted consumers, and strengthen its channel management, finally maintaining the market share. The results show that the country of origin of a smartphone brand has a certain extent of influence on consumers’ attitude, buying intentions, and self-esteem. The consumer enjoys the unique experience with higher self-esteem, and since one of the components building up the self-esteem is “Selfhood”, which means a feeling of individuality or awareness of unique qualities. It is hoped that this study may provide the evidence-based approach for academic research and associated industries, and further become a feasible reference being applied in other research fields.
VL  - 7
IS  - 4
ER  -

Copy | Download