Ground Handling Performance Based Clustering for Vietnam Airlines Strategic Management

Tien-Chin Wang; Yen Thi Hong Pham; Huong Thi Mai Truong

doi:doi:10.11648/j.ijber.20180703.12

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Ground Handling Performance Based Clustering for Vietnam Airlines Strategic Management

Tien-Chin Wang, Yen Thi Hong Pham, Huong Thi Mai Truong

Published in International Journal of Business and Economics Research (Volume 7, Issue 3)

Received: 18 July 2018 Published: 19 July 2018

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Abstract

Vietnam Airlines (VNA) can add more value to its offerings to pursue differentiation strategy as a competitive advantage by maximizing effectiveness of the ground handling service network it hires. This paper aims at making recommendation to VNA on using a set of managerial tools to monitor and continuously improve its service network being operated at 29 international airports. The tools include cluster analysis, ANOVA and Scheffé post hoc to assist the top managers (1) to have an overview of VNA ground handling service quality at world-wide airports by monitoring the performance of airport clusters instead of an individual airport; (2) to clearly observe its effective and ineffective airport clusters on every certain criterion. With this set, the management board can decide strategic management for ground handling service not only to be more effective and more feasible but also to be in line with marketing strategy to differentiate its offerings to excel in the fierce air industry competition.

Published in	International Journal of Business and Economics Research (Volume 7, Issue 3)
DOI	10.11648/j.ijber.20180703.12
Page(s)	55-61
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2018. Published by Science Publishing Group

Keywords

Cluster Analysis, Performance, Ground Handling, Service Quality, Vietnam Airlines

References

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APA Style

Tien-Chin Wang, Yen Thi Hong Pham, Huong Thi Mai Truong. (2018). Ground Handling Performance Based Clustering for Vietnam Airlines Strategic Management. International Journal of Business and Economics Research, 7(3), 55-61. https://doi.org/10.11648/j.ijber.20180703.12

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ACS Style

Tien-Chin Wang; Yen Thi Hong Pham; Huong Thi Mai Truong. Ground Handling Performance Based Clustering for Vietnam Airlines Strategic Management. Int. J. Bus. Econ. Res. 2018, 7(3), 55-61. doi: 10.11648/j.ijber.20180703.12

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AMA Style

Tien-Chin Wang, Yen Thi Hong Pham, Huong Thi Mai Truong. Ground Handling Performance Based Clustering for Vietnam Airlines Strategic Management. Int J Bus Econ Res. 2018;7(3):55-61. doi: 10.11648/j.ijber.20180703.12

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@article{10.11648/j.ijber.20180703.12,
  author = {Tien-Chin Wang and Yen Thi Hong Pham and Huong Thi Mai Truong},
  title = {Ground Handling Performance Based Clustering for Vietnam Airlines Strategic Management},
  journal = {International Journal of Business and Economics Research},
  volume = {7},
  number = {3},
  pages = {55-61},
  doi = {10.11648/j.ijber.20180703.12},
  url = {https://doi.org/10.11648/j.ijber.20180703.12},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijber.20180703.12},
  abstract = {Vietnam Airlines (VNA) can add more value to its offerings to pursue differentiation strategy as a competitive advantage by maximizing effectiveness of the ground handling service network it hires. This paper aims at making recommendation to VNA on using a set of managerial tools to monitor and continuously improve its service network being operated at 29 international airports. The tools include cluster analysis, ANOVA and Scheffé post hoc to assist the top managers (1) to have an overview of VNA ground handling service quality at world-wide airports by monitoring the performance of airport clusters instead of an individual airport; (2) to clearly observe its effective and ineffective airport clusters on every certain criterion. With this set, the management board can decide strategic management for ground handling service not only to be more effective and more feasible but also to be in line with marketing strategy to differentiate its offerings to excel in the fierce air industry competition.},
 year = {2018}
}

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TY  - JOUR
T1  - Ground Handling Performance Based Clustering for Vietnam Airlines Strategic Management
AU  - Tien-Chin Wang
AU  - Yen Thi Hong Pham
AU  - Huong Thi Mai Truong
Y1  - 2018/07/19
PY  - 2018
N1  - https://doi.org/10.11648/j.ijber.20180703.12
DO  - 10.11648/j.ijber.20180703.12
T2  - International Journal of Business and Economics Research
JF  - International Journal of Business and Economics Research
JO  - International Journal of Business and Economics Research
SP  - 55
EP  - 61
PB  - Science Publishing Group
SN  - 2328-756X
UR  - https://doi.org/10.11648/j.ijber.20180703.12
AB  - Vietnam Airlines (VNA) can add more value to its offerings to pursue differentiation strategy as a competitive advantage by maximizing effectiveness of the ground handling service network it hires. This paper aims at making recommendation to VNA on using a set of managerial tools to monitor and continuously improve its service network being operated at 29 international airports. The tools include cluster analysis, ANOVA and Scheffé post hoc to assist the top managers (1) to have an overview of VNA ground handling service quality at world-wide airports by monitoring the performance of airport clusters instead of an individual airport; (2) to clearly observe its effective and ineffective airport clusters on every certain criterion. With this set, the management board can decide strategic management for ground handling service not only to be more effective and more feasible but also to be in line with marketing strategy to differentiate its offerings to excel in the fierce air industry competition.
VL  - 7
IS  - 3
ER  -

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Author Information

Tien-Chin Wang

Department of International Business, National Kaohsiung University of Science and Technology, Kaohsiung, Taiwan
Yen Thi Hong Pham

Department of International Business, National Kaohsiung University of Science and Technology, Kaohsiung, Taiwan
Huong Thi Mai Truong

School of Global, Urban and Social Studies, The Royal Melbourne Institute of Technology, Melbourne, Australia

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Plain Text BibTeX RIS

APA Style

Tien-Chin Wang, Yen Thi Hong Pham, Huong Thi Mai Truong. (2018). Ground Handling Performance Based Clustering for Vietnam Airlines Strategic Management. International Journal of Business and Economics Research, 7(3), 55-61. https://doi.org/10.11648/j.ijber.20180703.12

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ACS Style

Tien-Chin Wang; Yen Thi Hong Pham; Huong Thi Mai Truong. Ground Handling Performance Based Clustering for Vietnam Airlines Strategic Management. Int. J. Bus. Econ. Res. 2018, 7(3), 55-61. doi: 10.11648/j.ijber.20180703.12

Copy | Download

AMA Style

Tien-Chin Wang, Yen Thi Hong Pham, Huong Thi Mai Truong. Ground Handling Performance Based Clustering for Vietnam Airlines Strategic Management. Int J Bus Econ Res. 2018;7(3):55-61. doi: 10.11648/j.ijber.20180703.12

Copy | Download

@article{10.11648/j.ijber.20180703.12,
  author = {Tien-Chin Wang and Yen Thi Hong Pham and Huong Thi Mai Truong},
  title = {Ground Handling Performance Based Clustering for Vietnam Airlines Strategic Management},
  journal = {International Journal of Business and Economics Research},
  volume = {7},
  number = {3},
  pages = {55-61},
  doi = {10.11648/j.ijber.20180703.12},
  url = {https://doi.org/10.11648/j.ijber.20180703.12},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijber.20180703.12},
  abstract = {Vietnam Airlines (VNA) can add more value to its offerings to pursue differentiation strategy as a competitive advantage by maximizing effectiveness of the ground handling service network it hires. This paper aims at making recommendation to VNA on using a set of managerial tools to monitor and continuously improve its service network being operated at 29 international airports. The tools include cluster analysis, ANOVA and Scheffé post hoc to assist the top managers (1) to have an overview of VNA ground handling service quality at world-wide airports by monitoring the performance of airport clusters instead of an individual airport; (2) to clearly observe its effective and ineffective airport clusters on every certain criterion. With this set, the management board can decide strategic management for ground handling service not only to be more effective and more feasible but also to be in line with marketing strategy to differentiate its offerings to excel in the fierce air industry competition.},
 year = {2018}
}

Copy | Download

TY  - JOUR
T1  - Ground Handling Performance Based Clustering for Vietnam Airlines Strategic Management
AU  - Tien-Chin Wang
AU  - Yen Thi Hong Pham
AU  - Huong Thi Mai Truong
Y1  - 2018/07/19
PY  - 2018
N1  - https://doi.org/10.11648/j.ijber.20180703.12
DO  - 10.11648/j.ijber.20180703.12
T2  - International Journal of Business and Economics Research
JF  - International Journal of Business and Economics Research
JO  - International Journal of Business and Economics Research
SP  - 55
EP  - 61
PB  - Science Publishing Group
SN  - 2328-756X
UR  - https://doi.org/10.11648/j.ijber.20180703.12
AB  - Vietnam Airlines (VNA) can add more value to its offerings to pursue differentiation strategy as a competitive advantage by maximizing effectiveness of the ground handling service network it hires. This paper aims at making recommendation to VNA on using a set of managerial tools to monitor and continuously improve its service network being operated at 29 international airports. The tools include cluster analysis, ANOVA and Scheffé post hoc to assist the top managers (1) to have an overview of VNA ground handling service quality at world-wide airports by monitoring the performance of airport clusters instead of an individual airport; (2) to clearly observe its effective and ineffective airport clusters on every certain criterion. With this set, the management board can decide strategic management for ground handling service not only to be more effective and more feasible but also to be in line with marketing strategy to differentiate its offerings to excel in the fierce air industry competition.
VL  - 7
IS  - 3
ER  -

Copy | Download