Impact of Personality Factors on Consumer Buying Behaviour Towards Textile Materials in South Eastern Nigeria

Marcus Garvey Orji; Bello Sabo; Muktar Y. Abubakar; Abubakar D. Usman

doi:doi:10.11648/j.ijber.20170601.12

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Impact of Personality Factors on Consumer Buying Behaviour Towards Textile Materials in South Eastern Nigeria

Marcus Garvey Orji, Bello Sabo, Muktar Y. Abubakar, Abubakar D. Usman

Published in International Journal of Business and Economics Research (Volume 6, Issue 1)

Received: 31 October 2016 Accepted: 24 February 2017 Published: 17 April 2017

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Abstract

The objective of this study is to assess the impact of personality factors on consumer buying behavior towards textile materials in South Eastern Nigeria. Five personality factors of social character, compliance, aggressiveness, ethnocentrism and dogmatism form the basis for the hypotheses, Survey method of data collection was used in the course of the research. Statistical tools which include mean, standard deviations, and multiple regressions were applied in data analysis and hypotheses testing. The results from the analysis revealed that there is a significant effect of social character, compliance, aggressiveness, ethnocentrism on consumer buying behavior of textile materials in South Eastern Nigeria, whereas dogmatism has no such significant effect. The finding of this study leads to conclusion and lends further support to the assumptions that personality is a highly relevant explanatory concept for the examination of consumption of goods and services. Therefore the study recommended among others, that producers and marketers of textile materials in South Eastern Nigeria should design them in line with the personality factors identified, as this will go a long way in the patronage of made-in-Nigeria textiles and contribute to economic growth and development of Nigeria. Also, considering the social character of the people in this region, marketers should target their strategies on convincing the social influencers within any age grade, as their purchase decisions will go a long way in commanding the brand acceptance of each product. Marketers of textile materials in this region should consider the use of celebrities to promote their products, especially during festivals by designing textile materials that will add glamour to such festivals.

Published in	International Journal of Business and Economics Research (Volume 6, Issue 1)
DOI	10.11648/j.ijber.20170601.12
Page(s)	7-18
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2017. Published by Science Publishing Group

Keywords

Personality, Consumer Buying Behaviour, Textile Materials, South Eastern Nigeria

References

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APA Style

Marcus Garvey Orji, Bello Sabo, Muktar Y. Abubakar, Abubakar D. Usman. (2017). Impact of Personality Factors on Consumer Buying Behaviour Towards Textile Materials in South Eastern Nigeria. International Journal of Business and Economics Research, 6(1), 7-18. https://doi.org/10.11648/j.ijber.20170601.12

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ACS Style

Marcus Garvey Orji; Bello Sabo; Muktar Y. Abubakar; Abubakar D. Usman. Impact of Personality Factors on Consumer Buying Behaviour Towards Textile Materials in South Eastern Nigeria. Int. J. Bus. Econ. Res. 2017, 6(1), 7-18. doi: 10.11648/j.ijber.20170601.12

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AMA Style

Marcus Garvey Orji, Bello Sabo, Muktar Y. Abubakar, Abubakar D. Usman. Impact of Personality Factors on Consumer Buying Behaviour Towards Textile Materials in South Eastern Nigeria. Int J Bus Econ Res. 2017;6(1):7-18. doi: 10.11648/j.ijber.20170601.12

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@article{10.11648/j.ijber.20170601.12,
  author = {Marcus Garvey Orji and Bello Sabo and Muktar Y. Abubakar and Abubakar D. Usman},
  title = {Impact of Personality Factors on Consumer Buying Behaviour Towards Textile Materials in South Eastern Nigeria},
  journal = {International Journal of Business and Economics Research},
  volume = {6},
  number = {1},
  pages = {7-18},
  doi = {10.11648/j.ijber.20170601.12},
  url = {https://doi.org/10.11648/j.ijber.20170601.12},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijber.20170601.12},
  abstract = {The objective of this study is to assess the impact of personality factors on consumer buying behavior towards textile materials in South Eastern Nigeria. Five personality factors of social character, compliance, aggressiveness, ethnocentrism and dogmatism form the basis for the hypotheses, Survey method of data collection was used in the course of the research. Statistical tools which include mean, standard deviations, and multiple regressions were applied in data analysis and hypotheses testing. The results from the analysis revealed that there is a significant effect of social character, compliance, aggressiveness, ethnocentrism on consumer buying behavior of textile materials in South Eastern Nigeria, whereas dogmatism has no such significant effect. The finding of this study leads to conclusion and lends further support to the assumptions that personality is a highly relevant explanatory concept for the examination of consumption of goods and services. Therefore the study recommended among others, that producers and marketers of textile materials in South Eastern Nigeria should design them in line with the personality factors identified, as this will go a long way in the patronage of made-in-Nigeria textiles and contribute to economic growth and development of Nigeria. Also, considering the social character of the people in this region, marketers should target their strategies on convincing the social influencers within any age grade, as their purchase decisions will go a long way in commanding the brand acceptance of each product. Marketers of textile materials in this region should consider the use of celebrities to promote their products, especially during festivals by designing textile materials that will add glamour to such festivals.},
 year = {2017}
}

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TY  - JOUR
T1  - Impact of Personality Factors on Consumer Buying Behaviour Towards Textile Materials in South Eastern Nigeria
AU  - Marcus Garvey Orji
AU  - Bello Sabo
AU  - Muktar Y. Abubakar
AU  - Abubakar D. Usman
Y1  - 2017/04/17
PY  - 2017
N1  - https://doi.org/10.11648/j.ijber.20170601.12
DO  - 10.11648/j.ijber.20170601.12
T2  - International Journal of Business and Economics Research
JF  - International Journal of Business and Economics Research
JO  - International Journal of Business and Economics Research
SP  - 7
EP  - 18
PB  - Science Publishing Group
SN  - 2328-756X
UR  - https://doi.org/10.11648/j.ijber.20170601.12
AB  - The objective of this study is to assess the impact of personality factors on consumer buying behavior towards textile materials in South Eastern Nigeria. Five personality factors of social character, compliance, aggressiveness, ethnocentrism and dogmatism form the basis for the hypotheses, Survey method of data collection was used in the course of the research. Statistical tools which include mean, standard deviations, and multiple regressions were applied in data analysis and hypotheses testing. The results from the analysis revealed that there is a significant effect of social character, compliance, aggressiveness, ethnocentrism on consumer buying behavior of textile materials in South Eastern Nigeria, whereas dogmatism has no such significant effect. The finding of this study leads to conclusion and lends further support to the assumptions that personality is a highly relevant explanatory concept for the examination of consumption of goods and services. Therefore the study recommended among others, that producers and marketers of textile materials in South Eastern Nigeria should design them in line with the personality factors identified, as this will go a long way in the patronage of made-in-Nigeria textiles and contribute to economic growth and development of Nigeria. Also, considering the social character of the people in this region, marketers should target their strategies on convincing the social influencers within any age grade, as their purchase decisions will go a long way in commanding the brand acceptance of each product. Marketers of textile materials in this region should consider the use of celebrities to promote their products, especially during festivals by designing textile materials that will add glamour to such festivals.
VL  - 6
IS  - 1
ER  -

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Author Information

Marcus Garvey Orji

Department of Business Administration, Faculty of Administration, Ahmadu Bello University, Zaria, Nigeria
Bello Sabo

Department of Business Administration, Faculty of Administration, Ahmadu Bello University, Zaria, Nigeria
Muktar Y. Abubakar

Department of Business Administration, Faculty of Administration, Ahmadu Bello University, Zaria, Nigeria
Abubakar D. Usman

Department of Local Government and Development Studies, Faculty of Administration, Ahmadu Bello University, Zaria, Nigeria

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APA Style

Marcus Garvey Orji, Bello Sabo, Muktar Y. Abubakar, Abubakar D. Usman. (2017). Impact of Personality Factors on Consumer Buying Behaviour Towards Textile Materials in South Eastern Nigeria. International Journal of Business and Economics Research, 6(1), 7-18. https://doi.org/10.11648/j.ijber.20170601.12

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ACS Style

Marcus Garvey Orji; Bello Sabo; Muktar Y. Abubakar; Abubakar D. Usman. Impact of Personality Factors on Consumer Buying Behaviour Towards Textile Materials in South Eastern Nigeria. Int. J. Bus. Econ. Res. 2017, 6(1), 7-18. doi: 10.11648/j.ijber.20170601.12

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AMA Style

Marcus Garvey Orji, Bello Sabo, Muktar Y. Abubakar, Abubakar D. Usman. Impact of Personality Factors on Consumer Buying Behaviour Towards Textile Materials in South Eastern Nigeria. Int J Bus Econ Res. 2017;6(1):7-18. doi: 10.11648/j.ijber.20170601.12

Copy | Download

@article{10.11648/j.ijber.20170601.12,
  author = {Marcus Garvey Orji and Bello Sabo and Muktar Y. Abubakar and Abubakar D. Usman},
  title = {Impact of Personality Factors on Consumer Buying Behaviour Towards Textile Materials in South Eastern Nigeria},
  journal = {International Journal of Business and Economics Research},
  volume = {6},
  number = {1},
  pages = {7-18},
  doi = {10.11648/j.ijber.20170601.12},
  url = {https://doi.org/10.11648/j.ijber.20170601.12},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijber.20170601.12},
  abstract = {The objective of this study is to assess the impact of personality factors on consumer buying behavior towards textile materials in South Eastern Nigeria. Five personality factors of social character, compliance, aggressiveness, ethnocentrism and dogmatism form the basis for the hypotheses, Survey method of data collection was used in the course of the research. Statistical tools which include mean, standard deviations, and multiple regressions were applied in data analysis and hypotheses testing. The results from the analysis revealed that there is a significant effect of social character, compliance, aggressiveness, ethnocentrism on consumer buying behavior of textile materials in South Eastern Nigeria, whereas dogmatism has no such significant effect. The finding of this study leads to conclusion and lends further support to the assumptions that personality is a highly relevant explanatory concept for the examination of consumption of goods and services. Therefore the study recommended among others, that producers and marketers of textile materials in South Eastern Nigeria should design them in line with the personality factors identified, as this will go a long way in the patronage of made-in-Nigeria textiles and contribute to economic growth and development of Nigeria. Also, considering the social character of the people in this region, marketers should target their strategies on convincing the social influencers within any age grade, as their purchase decisions will go a long way in commanding the brand acceptance of each product. Marketers of textile materials in this region should consider the use of celebrities to promote their products, especially during festivals by designing textile materials that will add glamour to such festivals.},
 year = {2017}
}

Copy | Download

TY  - JOUR
T1  - Impact of Personality Factors on Consumer Buying Behaviour Towards Textile Materials in South Eastern Nigeria
AU  - Marcus Garvey Orji
AU  - Bello Sabo
AU  - Muktar Y. Abubakar
AU  - Abubakar D. Usman
Y1  - 2017/04/17
PY  - 2017
N1  - https://doi.org/10.11648/j.ijber.20170601.12
DO  - 10.11648/j.ijber.20170601.12
T2  - International Journal of Business and Economics Research
JF  - International Journal of Business and Economics Research
JO  - International Journal of Business and Economics Research
SP  - 7
EP  - 18
PB  - Science Publishing Group
SN  - 2328-756X
UR  - https://doi.org/10.11648/j.ijber.20170601.12
AB  - The objective of this study is to assess the impact of personality factors on consumer buying behavior towards textile materials in South Eastern Nigeria. Five personality factors of social character, compliance, aggressiveness, ethnocentrism and dogmatism form the basis for the hypotheses, Survey method of data collection was used in the course of the research. Statistical tools which include mean, standard deviations, and multiple regressions were applied in data analysis and hypotheses testing. The results from the analysis revealed that there is a significant effect of social character, compliance, aggressiveness, ethnocentrism on consumer buying behavior of textile materials in South Eastern Nigeria, whereas dogmatism has no such significant effect. The finding of this study leads to conclusion and lends further support to the assumptions that personality is a highly relevant explanatory concept for the examination of consumption of goods and services. Therefore the study recommended among others, that producers and marketers of textile materials in South Eastern Nigeria should design them in line with the personality factors identified, as this will go a long way in the patronage of made-in-Nigeria textiles and contribute to economic growth and development of Nigeria. Also, considering the social character of the people in this region, marketers should target their strategies on convincing the social influencers within any age grade, as their purchase decisions will go a long way in commanding the brand acceptance of each product. Marketers of textile materials in this region should consider the use of celebrities to promote their products, especially during festivals by designing textile materials that will add glamour to such festivals.
VL  - 6
IS  - 1
ER  -

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