Climate protection, energy efficiency, saving of the fossil fuels is important for our society. Many countries adopted the programs for solving these tasks. These programs include many technical measures for climate protection, saving of fossil fuels and energy efficiency. However not only technical measures, but also economical measures have an impact on performance of these important tasks. In this article I will try to show that application of the basic marketing principles in pricing for energy positively affects the efficiency of the use of energy recourses .For long time the energy companies had a monopoly in the supply of energy to consumers. Because the energy tariffs depend mainly from their overall needs. Taking into account common society tasks, the energy sector needs of new approaches for energy pricing. Principles of marketing can help for energy companies to be more flexible in the dealing with consumers and to establish energy tariffs according to individual conditions of energy supply. Using the general principles of marketing in energy industry you can create a flexible system of prices for energy which will be able to control the scheme of energy consumption, will be able to provide the opportunity for consumers to choose quality, security and reliability of services. Implementation of the main principles of marketing in energy pricing allows to move from the general energy tariff for large groups of consumers to the individual tariff for each consumer. f schemes and conditions of the supply of energy will give the additional saving of energy. Having opportunities to choose, the consumers will try to optimize their own energy consumption and will choose a time, when he will be able to pay for more modern equipments for its energy supply. So, using the general principles of marketing in energy pricing we will try to solve the problems of middle class population, where payments for energy are essential for theirs budget.
| Published in | American Journal of Electrical Power and Energy Systems (Volume 4, Issue 3) |
| DOI | 10.11648/j.epes.20150403.11 |
| Page(s) | 23-28 |
| Creative Commons |
This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited. |
| Copyright |
Copyright © The Author(s), 2015. Published by Science Publishing Group |
Economy, Energy, Marketing, Tariffs for Energy
| [1] | Report “A policy framework for the 21st century Grid: Enabling Our Secure Energy Future”. Executive office of the President, White House, Washington, June 2011. |
| [2] | Philip Kotler "Ten Deadly Marketing Sins: Signs and Solutions», ISBN; 978-0-471-65022-5, Wiley-160page, April, 2004 |
| [3] | The President's Climate Action Plan, White house, Office of the President, June, 2013 |
| [4] | All-of-the-Above-Energy Strategy, White House, Office of President, March, 15, 2015 |
| [5] | Independent Statistic & Analysis, (EIA), Electric power monthly, www.eia/electricity /monthly |
| [6] | Utility Dive News, www.utilitydive.com/news/5-charts-explain-us-electricity -prices/378054 |
| [7] | Katryn Cory "State Clean Energy Policies Analysis (SCEPA)Project:An analysis of Renewable Energy Feed-in-Tariffs in the United States", National Renewable Energy Laboratory. Technical report NPEL/TR-6A2-45551.Revised -June-2009, www.nrel.gov./doc/fy09osti/45551.pdf |
| [8] | The Directive 2012/27EU of the European Parliament and of the Council of 25 October 2012 on energy effiency, Official Journal of the European Union-L/315/e |
| [9] | Valentyna Novosad "Comparison of the pricing system for heat energy tariffs in Ukraine and the European Union"Sworld, E-Journal ISSN-2227-6920, Vol j21317, November 2013 |
| [10] | Prices & trends, www.energy.gov./public-services/energy-economy/prices-trends |
| [11] | Smart meters and time of use prices. www.energy.gov.on.ca/en/smart-meters. |
APA Style
Valentyna Novosad. (2015). Marketing and Energy Pricing. American Journal of Electrical Power and Energy Systems, 4(3), 23-28. https://doi.org/10.11648/j.epes.20150403.11
ACS Style
Valentyna Novosad. Marketing and Energy Pricing. Am. J. Electr. Power Energy Syst. 2015, 4(3), 23-28. doi: 10.11648/j.epes.20150403.11
AMA Style
Valentyna Novosad. Marketing and Energy Pricing. Am J Electr Power Energy Syst. 2015;4(3):23-28. doi: 10.11648/j.epes.20150403.11
Share This Article
Twitter
Linked In
Facebook
Copy
Download@article{10.11648/j.epes.20150403.11,
author = {Valentyna Novosad},
title = {Marketing and Energy Pricing},
journal = {American Journal of Electrical Power and Energy Systems},
volume = {4},
number = {3},
pages = {23-28},
doi = {10.11648/j.epes.20150403.11},
url = {https://doi.org/10.11648/j.epes.20150403.11},
eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.epes.20150403.11},
abstract = {Climate protection, energy efficiency, saving of the fossil fuels is important for our society. Many countries adopted the programs for solving these tasks. These programs include many technical measures for climate protection, saving of fossil fuels and energy efficiency. However not only technical measures, but also economical measures have an impact on performance of these important tasks. In this article I will try to show that application of the basic marketing principles in pricing for energy positively affects the efficiency of the use of energy recourses .For long time the energy companies had a monopoly in the supply of energy to consumers. Because the energy tariffs depend mainly from their overall needs. Taking into account common society tasks, the energy sector needs of new approaches for energy pricing. Principles of marketing can help for energy companies to be more flexible in the dealing with consumers and to establish energy tariffs according to individual conditions of energy supply. Using the general principles of marketing in energy industry you can create a flexible system of prices for energy which will be able to control the scheme of energy consumption, will be able to provide the opportunity for consumers to choose quality, security and reliability of services. Implementation of the main principles of marketing in energy pricing allows to move from the general energy tariff for large groups of consumers to the individual tariff for each consumer. f schemes and conditions of the supply of energy will give the additional saving of energy. Having opportunities to choose, the consumers will try to optimize their own energy consumption and will choose a time, when he will be able to pay for more modern equipments for its energy supply. So, using the general principles of marketing in energy pricing we will try to solve the problems of middle class population, where payments for energy are essential for theirs budget.},
year = {2015}
}
TY - JOUR T1 - Marketing and Energy Pricing AU - Valentyna Novosad Y1 - 2015/05/26 PY - 2015 N1 - https://doi.org/10.11648/j.epes.20150403.11 DO - 10.11648/j.epes.20150403.11 T2 - American Journal of Electrical Power and Energy Systems JF - American Journal of Electrical Power and Energy Systems JO - American Journal of Electrical Power and Energy Systems SP - 23 EP - 28 PB - Science Publishing Group SN - 2326-9200 UR - https://doi.org/10.11648/j.epes.20150403.11 AB - Climate protection, energy efficiency, saving of the fossil fuels is important for our society. Many countries adopted the programs for solving these tasks. These programs include many technical measures for climate protection, saving of fossil fuels and energy efficiency. However not only technical measures, but also economical measures have an impact on performance of these important tasks. In this article I will try to show that application of the basic marketing principles in pricing for energy positively affects the efficiency of the use of energy recourses .For long time the energy companies had a monopoly in the supply of energy to consumers. Because the energy tariffs depend mainly from their overall needs. Taking into account common society tasks, the energy sector needs of new approaches for energy pricing. Principles of marketing can help for energy companies to be more flexible in the dealing with consumers and to establish energy tariffs according to individual conditions of energy supply. Using the general principles of marketing in energy industry you can create a flexible system of prices for energy which will be able to control the scheme of energy consumption, will be able to provide the opportunity for consumers to choose quality, security and reliability of services. Implementation of the main principles of marketing in energy pricing allows to move from the general energy tariff for large groups of consumers to the individual tariff for each consumer. f schemes and conditions of the supply of energy will give the additional saving of energy. Having opportunities to choose, the consumers will try to optimize their own energy consumption and will choose a time, when he will be able to pay for more modern equipments for its energy supply. So, using the general principles of marketing in energy pricing we will try to solve the problems of middle class population, where payments for energy are essential for theirs budget. VL - 4 IS - 3 ER -
Information
Email: